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England gears up for RWC 2015

March 7, 2014 Headline News, Trade Events No Comments Email Email

egtmedia59In the follow up to a stellar year which saw England host the 2012 Olympic Games and the Queens 60th Jubilee, Jeremy Brinkworth, project director for the Rugby World Cup 2015 for Visit England, talks about the country’s next big event.

To date Jeremy’s role has been largely about raising awareness that the event is taking place, and he says that varies according to the market.

“Talk to the New Zealanders and they already know. Some Australians do as well, but you’re competing against other sports, especially here in Melbourne,” he says.

“We’re talking to media and some of the official travel agents to tell people if they want to get tickets, they can do so already through the official package tours; or they can wait until the ballot, which takes place later this year.

But Brinkworth says it’s not just about the rugby.

“There’s a week between each game, so there’s plenty of opportunity to visit all parts of England. We’re working very closely with all the host cities, the ten host cities in England plus Cardiff, and putting together suggested itineraries because some of these cities are not very well known. It’s a great opportunity to put some of them on the map. The Olympics was mainly London centred, but this is a great opportunity to get people travelling all over,” he says.

Brinkworth says in response to the criticism that has surrounded other RWC events in terms of the high costs of tickets and hotels; because of the time of year that the tournament is taking place [mid-September to end of October] it’s not going to have the sort of effect that the Olympics had.

“There was a bit of displacement with the Olympics, so people were put off because they thought it might be expensive or full. I don’t think that will be the case with RWC, particularly when you look at the latter parts of the tournament, for example, in London. London hosts big events all the time, so I don’t think we’ll see the sort of problems that might have happened in other locations.”

The Rugby World Cup 2015 kicks off in Twickenham on 18 September 2015, with England playing Oceania 1.

Further information www.visitengland.com; www.rugbyworldcup.com

Listen to the full interview with Jeremy Brinkworth here.

Written by : Kris Madden.

Video produced by John Alwyn-Jones.

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