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Enjoy Sushi with Help of Interpreter under “SushiUniversity” Service Launched for Foreign Tourists in Japan!

February 25, 2017 Destination North Asia No Comments Email Email

Tabimori, Inc. has launched “SushiUniversity” interpreting service to help foreign tourists in Japan who do not speak Japanese but wishes to enjoy traditional Edo-style sushi in the Tokyo area.

Launched on January 27, 2017, SushiUniversity allows foreign tourists in Japan to visit sushi restaurants with greater ease and familiarity, as though going to their favorite neighborhood restaurant. Not only does SushiUniversity showcase various restaurants, but its fee includes shuttle service to and from the hotel, as well as interpreting service inside restaurants, and “a lecture” on sushi ingredients and etiquette. Tourists can select from a range of plans depending on their budget.

The official site supports English, simplified/ traditional Chinese, Korean and eight other languages. The service is designed to meet growing global demand for sushi. Going forward, additional languages such as Indonesian and Vietnamese are being planned for the service.


– Features of SushiUniversity

Special “omakase” (chef’s choice) menu sent in advance of visit in 12 languages:

In order to allow tourists to feel as if they are visiting a familiar neighborhood restaurant, the omakase menu in Japanese is translated in advance into 11 languages (English, German, French, Italian, Spanish, Portuguese, Russian, simplified/ traditional Chinese, Korean and Thai).

Understanding the various ingredients ahead of time and using interpretation allow diners to relax and enjoy the sushi before them in a natural and intuitive fashion, asking any questions they have as they arise. Even if tourists do not speak Japanese, interpretation allows them to get to know everything about sushi and enjoy it to the fullest.

– Interpretation and shuttle service combined as various courses to meet tourists’ budget

SushiUniversity offers three courses: Basic (10,000 JPY/person), Intermediate (20,000 JPY/person), and Senior (30,000 JPY/person). These prices include the meal and the interpreting service.

If diners notify SushiUniversity in advance of dietary allergies or foods they want off the menu, this can be accommodated. In addition, the team selects restaurants located within 30 minutes by car from guests’ hotel and within the Tokyo area that meet their parameters. On the day of the booking, a SushiUniversity interpreter meets guests at the lobby of their hotel. The group then travels together to the restaurant.

– Mini “lectures” on ingredients, the shop’s style, and how to eat — ask about anything!

A sushi lecture is not held tableside but right at the counter with the chef in front. It is open to a group of 2-7 people. An interpreter conveys the chef’s chic and intriguing commentary on cuisine to the group impromptu. Tourists enjoy an introduction to the way sushi ingredients are skillfully formed, traditional lore surrounding sushi, the shop’s philosophy and manners, and more. This lecture allows travelers to get an up-close experience with traditional Japanese culture and cuisine.

Unless the chef has planned a particular flow to the menu and there are special requirements to the way food is eaten, tourists are not required to abide by a specific format and can enjoy the meal in the order and style they see fit. Instead of a formal lecture format, the service creates a fun and inviting atmosphere.

– Most luxury sushi shops forbid photography — with SushiUniversity, now you can!

Luxury sushi restaurants generally forbid photography, but SushiUniversity negotiates directly with them to allow tourists to take photos. In this way, this service aims to go beyond cuisine and support tourists’ whole travel experience.

How SushiUniversity works:

(Original release available here: )

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