Global Travel Media » Blog Archive » Ethiopia On A Priority Mission To Increase Tourism

Home » Destination Feature »Headline News » Currently Reading:

Ethiopia On A Priority Mission To Increase Tourism

January 14, 2017 Destination Feature, Headline News No Comments Email Email

Ethiopia is a destination not widely known or experienced by the global tourist and to counter this the tourism board is on a mission to build its profile and highlight the many exciting tourism gems the country has to offer.
An invitation to join a tour of Ethiopia with a view to broadcasting its appeal is an opportunity not to be missed as the destination claims many historic milestones and a great diversity of people, food and art.

With nine cultural heritage sights in the world list, Ethiopia’s history and culture is still in its infancy with experts claiming that more than 95% of the country’s past is still to be discovered.
Ethiopia invites tourists to join an adventure to discover the origin of a history that is a mix of myth, legend and fact; a culture that is vibrant and warm combined with a dramatic landscape. The country promotes itself as “land of origins”

Haile Selassie

A varied selection of exciting destinations awaits Ethiopian tourists. National parks include the scenic Simien and Bale Mountains with their wealth of endemic wildlife, while historical sites range from the atmospheric rock-hewn churches of Lalibela to the towering stelae of Aksum and castles in Gondar. Other highlights are the awe-inspiring Erta Ale Volcano, the cultural mosaic of Konso and South Omo, and bird-rich lakes strung along the Rift Valley floor.

Ethiopia is a sovereign state known as the Federal Democratic Republic of Ethiopia located in the Horn of Africa sharing borders with Eretria in the north, Somalia to the east, Kenya to the south and Uganda and Sudan to the west. The most populated landlocked country in the world; it boasts nearly 100 million people occupying 1, 100,000 square kilometres.

Addis Ababa skyline

There is irrefutable evidence that the modern human set out from Ethiopia to the Middle East and beyond. It is also the source of the mighty Blue Nile and the origin of coffee, one of life’s best pleasures and the country’s gift to the world
Haile Selassie was the country’s most influential leader of the 20th century as the Regent (de facto leader) from 1916 to 1930 when he became Emperor until 1974. And don’t forget those famous Ethiopian runners who blitzed the Olympic fields in middle and long distance events.

Rock hewn churches of Lalibela

Addis Ababa referred to as the capital of Africa is a buzzing hub of economic, social and political activity and home to such notable offices as the African Union and the United Nations Economic Commission for Africa. The diversity of its people is reflected in the many churches, mosques and museums, including the Ethiopian National Museum which houses the fossilized skeleton of Dinkinesh, or Lucy, the Australopithecine discovered in the area in the 1970s.

For further information on touring Ethiopia

African Wildlife Safaris – contact Kate Witton –

Swagman Africa – contact Soula Burgess –

Africa Ubuntu Safaris – contact Cuan McLaren –

Peregrine / Intrepid Travel – Rowan Waters –

For general enquiries and information – Africareps –

Written by John Savage

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global travel media endorses the following travel Publication