Etihad Airways is the official airline of Milan Fashion Week, Milano Moda Donna.
Together with partner Alitalia, the Abu Dhabi-based airline today welcomed guests at an exclusive soiree held in Piazza Gae Aulenti, the prestigious event’s fashion hub.
Special guest and well-known fashion illustrator Megan Hess brought her creativity to the occasion, drawing portraits of the guests.
Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “Fashion is an ideal brand fit for Etihad Airways, sharing the common attributes of ambition and innovation.
“We are especially honoured to have begun our partnership with Milano Moda Donna, which not only captures global media attention, but also allows us to showcase and celebrate the beautiful uniforms of Etihad Airways and Alitalia.”
Aubrey Tiedt, Alitalia’s Chief Customer Officer, said: “Milan Fashion Week is the perfect setting to promote Alitalia’s journey of renewal and growth. Our guests’ travel experience places greater emphasis than ever before on delivering Italian hospitality, while our stylish collection of new uniforms represent Italian excellence around the world, emulating the beauty, style and elegance of Italy.
Amina Taher of Etihad Airways (left) and Illustrator Megan Hess are joined by Alitalia and Etihad Airways crew at the Piazza Gae Aulenti, the fashion hub of Milan Fashion Week.
“We are proud to partner, together with Etihad Airways, at an event that is of key importance for the Italian fashion industry and for this country.”
In April 2016, Etihad Airways announced a comprehensive global agreement with WME | IMG to become a long-term partner of the fashion industry, connecting the airline with fashion capitals across the world. The agreement is the first multinational, multi-year airline sponsorship supporting the fashion community, and men’s and women’s fashion events in Berlin, London, Milan, Mumbai, New York and Sydney.
Etihad Airways and its partner airlines, which are also party to the agreement with WME | IMG, will help fashion’s insiders arrive, connect and present at the industry’s key moments throughout the year, and in the longer term, develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors.