Etihad Airways’ New First Class Amenity Kits: A Collaboration With Leading Fashion And Skincare Brands
Etihad Airways has revealed its new First Class amenity kits, designed in partnership with two leading brands from the worlds of fashion and beauty – fashion designer Christian Lacroix and pioneering Hungarian skincare brand, Omorovicza.
The stylish new bags will be offered initially on the airline’s flagship A380 flights between Abu Dhabi and Sydney, Melbourne London, New York and Mumbai and fleet-wide in early 2017.
Calum Laming, Etihad Airways’ Vice President Guest Experience, said: “The new kits perfectly balance fashion and style with beauty and wellbeing.
“By forging partnerships with these two innovative lifestyle brands, we are once again able to demonstrate Etihad Airways’ continuous commitment to First Class travel, and to providing unparalleled experiences at every phase of our guest’s journey with us.”
With a reputation for attention to detail and a meticulous approach to design, the Christian Lacroix brand complements the elegance and flair that is synonymous with Etihad Airways’ First Class service. Both the male and female embossed bags come in two rich colours: plum for females and grey for males. A second phase will see new kits in burgundy for females and black for males.
The new kits are available in two styles – a wash bag and convertible flat case for males, and debossed fold-over bags for females. The female version is designed for use as a chic clutch, whilst the male bag can be used buttoned down as a wash bag or as storage for tablet devices such as iPads when opened flat.
Nicolas Topiol, Chief Executive Officer of Christian Lacroix, said: “We are very proud to be partnering with Etihad Airways for its First Class amenity bags. Etihad Airways’ position as a leading global airline is a wonderful complement to the House of Christian Lacroix.”
The bags contain four anti-ageing and rejuvenating items by Omorovicza, handpicked from the brand’s ‘Gold’ collection. The anti-inflammatory gold in the luxurious creams, serums, oils and scrubs heals micro-damage and strengthens mature skin. The products contains only pure ingredients and no harmful agents.
The inflight products include a perfecting lip balm that soothes and nourishes dehydrated lips; a facial moisturiser with cooling gel-cream that absorbs instantly and provides long-lasting hydration; a nourishing, lightly scented hand treatment; and a refreshing cleansing wipe.
Separately, four items from the Omorovicza range will be available in the First Class bathrooms on board – a Queen of Hungary face mist, a hydrating and energising mist that refreshes the skin and stimulates the senses; a fragrant and refreshing face and hand wash to cleanse and hydrate the skin without stripping it of its natural oils; and a nourishing, lightly scented hand lotion.
Stephen de Heinrich de Omorovicza, Founder and Chief Executive Officer of Omorovicza, said: “We are very proud that Etihad Airways has selected Omorovicza products for its new First Class amenities, and we look forward to forging a strong and successful collaboration with an airline for which we have the utmost admiration, and whose vision we respect and appreciate.”
Other comfort items included in the kits are ear plugs, a comb, a care pack (consisting of cotton pads, ear buds and an emery board), a dental pack, a sleep pack (with comfortable socks and eyeshades), and a relax pack (with pillow mist and pulse point oil). The male kit also includes a shaving kit.