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EU Understands Effective Visa Policy

April 7, 2014 Association No Comments Email Email

U.S. Travel Association President and CEO Roger Dow issued the following statement on the European Union’s announced relaxation of tourist visa rules:

“The EU’s visa policy changes signal an understanding of two critical points: one, that visa rules can become more inclusive with absolutely no compromise on security; and two, drawing more international visitors is one of the easiest and most potent ways to boost the economy of any region. Brussels is to be congratulated for these visionary measures that are going to pay immediate and tangible dividends for the Eurozone.

“If U.S. political leaders are under the impression that it doesn’t matter what they’re doing across the pond, they should think again. Global travel is an incredibly competitive marketplace, with trillions of dollars at stake. We need to be doing everything we can across a number of policy areas—destination marketing, visa issuance, air travel infrastructure and the Customs entry process, to name a few—to make sure international travelers decide to come with their dollars to the United States. This latest move by the EU is a reminder that unless we remain vigilant, we risk falling behind.”

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