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European Managed Travel: Growth Returns but Austerity Here to Stay

July 12, 2013 Technology No Comments Email Email

Travelport, a leading distribution services and e-commerce provider for the global travel industry, today releases new research into the European managed travel sector.

Findings from the PhoCusWright study reveal European growth, tighter use of corporate policy and significant changes in consumer behaviour.Banner 250x250px

The research concludes that austerity measures are here long-term as corporations drive for higher levels of compliance, enforcing a reduction in premium class travel and utilising preferred suppliers.

A new breed of consumers are emerging, demanding more online access to travel bookings.  This younger generation of corporate travellers are increasingly using mobile technology to shop, look, amend and book on the move. Mobile bookings are expected to gain traction in 2013 and beyond.

The research confirms growth in European managed travel:

  • Total European travel sector grew to €218 billion, up 3.9%
  • Managed* European travel sector climbed to €38.9 billion, up 4.4%
  • By 2014, Europe’s total travel sector is projected to reach €230 billion
  • For online TMCs, bookings are expected to increase by 16% in 2013 and by 13% in 2014

Against a backdrop of austerity, European low cost carriers are expanding their networks while some full-service carriers are contracting. Rail, with often comparatively lower cost fares, has also benefited, capturing 50%+ share from air for journeys up to 3.5 hours.
“These findings reinforce what we are seeing in the UK” explained Simon Ferguson, UK and Ireland Regional Director. “Online booking trends are significantly evolved, as is the use of mobile to ‘consumerise’ the business traveller experience. Travelport Mobile Agent has achieved more downloads in the UK than any other location, and low-cost carriers such as easyJet are now regularly booked alongside traditional scheduled carriers in the GDS, through Travelport Aggregated Shopping.”

Read the full comprehensive analysis of the European Corporate travel market here.

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