Event Hospitality and Entertainment Limited (EVENT) today announced the launch of a new cinema concept, Event Boutique, at its flagship George Street cinema. Opening Friday 14 June, Event Boutique is Australia’s first Instagrammable cinema, drawing on the rich heritage of the EVENT-owned State Theatre and the iconic, quirky, QT Hotels, to deliver a theatrical, design-led cinema experience completely bespoke in its design aesthetic. Event Boutique brings this unique design together with unconventional food and beverage offerings, designer recliners and footrests, waiter service to seat, state-of-the-art sound, bigger screens and world-class pure laser projection*.
Leaders in cinema innovation including the premium Gold Class, V-Max, multi-sensory 4DX and the latest daybed, Event Cinemas, through Event Boutique, continues to offer a world of diverse cinema experiences designed for customers to truly escape and immerse in film.
Event Boutique brings a new level of premium to the out-of-home viewing experience; with each theatre boasting a unique style and design aesthetic, offering a completely different experience in every single auditorium. Sydney’s first two Boutique cinemas are “The Library” – paying homage to the art of storytelling and “Paparazzi” – celebrating the glamour of the red carpet. Event Boutique will offer customers a truly intimate movie experience with small theatres that will seat 28 guests (The Library) and 46 guests (Paparazzi).
The Event Boutique food offering has been designed in collaboration with some of the best artisan and local producers, including Sonoma Bakery and Vic’s Meats, to deliver menus that continue to push the boundaries of premium in-cinema dining.
Featuring designer platters of cured meats, hard and soft cheeses, pizzetta, more extensive dishes, a decadent sweet selection and candy bar favourites, the entire Boutique experience has been curated to deliver a cinema experience unlike any other.
Jane Hastings, CEO EVENT Hospitality and Entertainment said, “We don’t believe in a one-experience-fits-all approach to our cinemas or our customers. Through our research we understand customers want choice, even down to the style of their seat. Those seeking premium experiences not only expect the best seat, sound and vision, they want to fully immerse in a great experience. Event Boutique, our latest in a raft of new premium experiences, is a result of engaging fresh thinking to create a unique experience that immerses you from the moment you walk through the door. Customers who have been part of our design process and have trialled the experience tell us this is the best yet”
Following extensive customer research, Event Cinemas has tested and rolled out a range of new seat options for its customers, including new recliners and luxurious daybeds in some of its newer cinemas. The Boutique designer recliner and footrest was ranked best in market research for its appeal and comfort.
Luke Mackey, General Manager of Event Cinemas said, “Our new Boutique cinemas enhance the viewing experience featuring unrivalled laser projection technology for the clearest picture, coupled with world-class sound, designer aesthetics and bespoke menus, everything about the Boutique experience is premium, unique and world-class.”
Another feature of the Event Boutique cinemas is that they are designed to be configurable, and will be available for private bookings and corporate functions from cocktail events, creative corporate team sessions, product launches to private screenings.
Event Boutique will be rolled out in select cinema locations in Australia and New Zealand, with Newmarket in New Zealand currently in development.
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