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Summer in Australia is fast approaching. In addition to balmy nights and crystal-clear waters, we consider a summer-inspired cocktail to sip on, the perfect partnership for our coastal culture. Master of Mixes, Australia’s leading at home cocktail mixers, will allow you to master your summer with their range of unique flavours giving consumers the confidence to throw the perfect party and craft Instagram worthy cocktails at home.

Offering 45 expertly developed flavours of cocktail mixers made with real fruit sourced from across the world, Australia boasts 10 delicious seasonal flavours from margarita to espresso. Master of Mixes scour the earth’s premier growing regions ensuring that only high-quality ingredients are used, from white Californian peaches, pure organic agave nectar from the Jalisco region in Mexico, limes from coastal Mexico to Alphonso mangoes from India. For 40 years, Master of Mixes has hand-crafted authentic cocktail mixes that allow consumers to create delicious hassle-free and consistent quality cocktails in a matter of minutes.

Recent research from DrinkWise shows a significant increase in Australian drinking at home, with 63% choosing to enjoy drinks and cocktails at home[1]. Among the cocktail enthusiast is a budding home bartender seeking to mix their own drinks and bring the experience back home. Furthermore, the likes of drinkstagrammers and lifestyle influencers are transforming cocktail culture without even stepping behind the bar.

Commenting on the rise in home cocktail making, SouthTrade International Senior Brand Manager, Laura Pashby says, “you only need to look at the popular cocktail scene on social media with Instagram and Pinterest users showcasing their own mixtures and the surge in drinkstagrammers to see that Australian’s have a keen interest in cocktail making. Savvy consumers and home cocktail enthusiasts are already ahead of the game with Masters of Mixes flying off shelves at Dan Murphy’s and independent retailers, leading the charge and driving consumption for the DIY at home cocktail category before summer even begins.”

Looking at how consumers can embrace the rise of in home DIY cocktail making, Master of Mixes share their picks of cocktails trends that will be shaping this summer.

Cocktail trends this summer:

  • Expect colour – in an era of unicorn foods and rainbow bagels, Instagrammers will impress their social followers with bright and bold coloured cocktails.
  • Fresh ingredients – having a fresh, low-alcohol drink with mindful ingredients will be a priority for drinkers this summer season as health concerns continue to be top of mind for consumers approaching the new year. Cocktail drinkers are increasingly turning to aperitif lighter style cocktails.
  • Frozen chic – as we head into what is predicted to be one of Australia’s warmest and driest summer, cocktail enthusiasts will embrace refreshing frozen cocktails and alcoholic popsicles to enjoy on their summer afternoons.
  • Spice up your life – this year we’ll see consumers adding spicy flavours to their traditional favourite drinks for summer, like the margarita.
  • Flavoured spirits – with at home cocktails skyrocketing, consumers will experiment with flavouring their own spirits with fruit and botanicals to help create fresh-tasting and delicious cocktails
  • Punch season – out with the classic vodka punch, cocktail enthusiasts are turning their favourite cocktails into a punch for guests, including piña coladas, margaritas, mint juleps, cosmopolitans and festive cooler punches.

American Beverage Marketer’s Regional Manager, John Bagnall says, “We’re excited to offer cocktail enthusiasts quality and authentic product to help consumers master their mix. Following trends in the drinks and cocktail space, Master of Mixes provide fans with delicious flavours and seasonal favourites, allowing anyone at home to become a mixology pro.”

Master of Mixes is available in Dan Murphy’s nationally for RRP $12.99 (including flavours such as Espresso Mix, Watermelon Daiquiri/Margarita Mix, Mango Daiquiri/Margarita Mix,Piña Colada Mix, Mojito Mix and Margarita Mix).

Masters of Mixes will allow consumer to become a mixology pro. For product information, recipes, tips and cocktail making tips, visit https://www.mixologypro.com/mixes/.