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Every second of every day there are 40,000 Google searches carried out worldwide.Standing out from the crowd is imperative for tourism businesses that operate in an increasingly competitive environment, especially online.

‘Google My Business’ is one very effective way to increase your online profile but how do you make it work for you?

Tourism businesses can have every question they’ve ever asked about ‘Google My Business’ answered, thanks to an innovative online training session delivered by Tourism Tribe.

The online training runs throughout October and forms part of a new training program launched by Tourism Tribe, in August, designed to help tourism businesses be more competitive on the global stage.

The ‘fully immersive’ training will feature Jean Magalhaes, Marketing Manager for Google My Business in Australia and New Zealand.

Jean has been at Google for more than six years, working in the Sao Paulo and Sydney offices, during which time he has been dedicated to helping small and medium businesses succeed online.

“We are tremendously pleased to have secured Jean for our Google My Business online training, running throughout October,” said Tourism Tribe co-founder Fabienne Wintle.

“We only ever work with tourism entrepreneurs and consultants who have excellent workshopping skills and extensive knowledge and experience of, and passion for, their industry.

“Almost every day we receive questions from our members about Google My Business – from ‘what is Best Practice for managing customer reviews’ to ‘my tour location isn’t my own address’ and ‘how do I change my Google Business email address’, and everything in between!

“This training session will answer all those questions and more, and it’s available to everyone who works in tourism, regardless of where they are located.”

Mr Magalhaes said he was excited to be joining the webinar to share some Best Practices for tourism operators, helping them to make the most out of their GMB profiles.

“Google My Business is a free tool that allows businesses to stand out on Google Search and Maps,” he said

“Business owners can easily establish and complete their profile by sharing photos and business hours, as well as being able to engage with their customers through posts and reviews.”

The Google My Business Month of October will include an individual business assessment, a live panel session, a live workshop and a Q&A Session.

Dates for the ‘Google My Business’ Month of October online sessions are as follows:

Panel session – Tuesday, October 9, 2018, 11am – 11.45am AEST

Live workshop – Thursday, October 18, 2018, 11am – 12pm AEST

Q&A session – Thursday, October 25, 2018, 11am-11.45am AEST

During the Google My Business Immersion Month, Tourism Tribe members can tap into the private support forums to address any issue that may not have been covered. Tourism Tribe experts will be on standby to answer questions and share tips with participants.

The ‘Google My Business’ Month is free for Tourism Tribe members and $44 for non-members.