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Exceeding Expectations At Inaugural Business Events Week

August 20, 2014 MICE No Comments Email Email

In line with Malaysia’s goal to become a leading business events destination in Asia, the Malaysia Convention & Exhibition Bureau (MyCEB) launched its inaugural Malaysia Business Events Week (MBEW) to enable stakeholders within the local business events industry to converge, communicate and debate issues that impact the industry’s future growth and sustainability.
More than 200 delegates are expected to attend MBEW from 18 to 20 August 2014, at the Pullman Kuala Lumpur Bangsar.

Built on the “Exceeding Expectations” theme, MBEW will see a series of workshops and sessions to expose attendees to industry strategies, opportunities and insights. One of the highlights is the Business Events Hub, which sees sessions by industry specialists Dr. Jason Fox and Mike van der Vijver that dive deep into the science behind gamification, using it to effectively engage audiences as well as designing full conferences and meetings.

1 - Zulkefli Haji Sharif, Chief Executive Officer of MyCEB

Zulkefli Haji Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB), introducing the Malaysia Business Events Week (MBEW) and its theme, “Exceeding Expectations”, to speakers and attendees.

2 - Zulkefli Haji Sharif, Chief Executive Officer of MyCEB

Zulkefli Haji Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB), spoke about how the inaugural Malaysia Business Events Week (MBEW) provides a platform for business events players to converge, communicate and debate issues that will impact the future growth and sustainability of the business events industry in the country.

3 - Ho Yoke Ping, General Manager of Business Events, MyCEB

Ho Yoke Ping, General Manager of Business Events, Malaysia Convention & Exhibition Bureau (MyCEB), provided an overview of the Malaysia Business Events Week programme and its objectives.

4 - Dr Jason Fox, Keynote Speaker5 - Dr Jason Fox, Keynote Speaker2

Dr Jason Fox, during his keynote session ‘Organising an Event? Let’s Make it a Game Changer’, unpacked the science behind gamification and game design, equipping attendees with the insights to avoid pitfalls and use gamification to engage 

6 - Mike van der Vijver, Keynote Speaker7 - Mike van der Vijver, Keynote Speaker

Mike van der Vijver, during his keynote session ‘The Meeting Doctor – Solving Severe Headaches in Meeting Programmes’, spoke about how to tackle solutions to typical meeting headaches head-on.

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