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Excusive Interview with Master Artist Jelena Virovac

April 29, 2017 Headline News No Comments Email Email

Microblading is one of the most famous beauty secrets for achieving that perfect eyebrow. We spoke to Jelena Virovac of the newly opened PhiCasa Dubai on what makes their salon a true stand out in the Middle East. 

  1. What is the edge of PhiCasa?

Jelena: PhiCasa is the one and only official PhiBrows Salon in the Middle East. This is an exclusive salon that guarantees the highest standards in the industry. We are using only top quality of pigments and tools which are disposable.

2. What is Microblading?

Jelena: Microblading is a manual skill of semi-permanent eyebrow drawing stroke by stroke. The shape of the eyebrows is calculated according to the golden intersection (Phi 1,618), face morphology and bones structure. Symmetry is achieved through PhiBrows application and it is measured while clients eyes are closed, because only then mimetic muscles that can affect eyebrows symmetry are relaxed. Strokes are always drawn in the direction of natural hair growth, and with the same colour as natural is, to achieve a hyper-realistic look.

3. What is the common misconception in MicroBlading?

Jelena: The common misconception in Microblading is that this is a tattoo, and it’s not. A tattoo is deeper, permanent and done by machine. Microblading should be done in a superficial layer of the dermis, it’s semi-permanent (stays few years and by the time it’s fading)  and it’s done with a manual tool which helps to get thinner and crisp strokes.

Also, some people think that we are removing natural hair and then we are doing Microblading. This is a total misconception. We are not going in a depth where is the root of the natural hair, so we are not damaging natural hair, we have a goal just to fill the gaps and make nicer and fuller shape. We strive that our strokes blend with natural one, and to achieve a totally natural result.

4. How many days it takes for brows to heal?

Jelena: Healing process takes 7 to 14 days, but skin needs around one month to be totally recovered.  After one month we can see the final result and we do a minor touch up if it’s required – which is included in the price.

5. How to take care of your eyebrows?

Jelena: Your aftercare in a first 7 days makes 80% of the treatment’s success. The first day you need to rinse the eyebrows with warm water and pH neutral soap and apply cream every 1-2 hours, then in the next 5-7 days, you need to put cream every 3-4 hours to keep the skin moisture.

The first week after the treatment you need to avoid applying a foundation, makeup, cream with active ingredients over the eyebrows, bathing in public water, strong exercise with profuse sweating, sauna, solarium, etc.

6. Are there side effects?

Jelena: PhiBrows Artists doing over million treatments per day all over the world, and for now, there is no any side effects recorded.

7. What is the advantage of doing microblading than make up tattoo?

Jelena: The main advantage of doing Microblading over tattoo is that Microblading will give you totally natural result that you can never achieve with tattoo. You’ll get the effect of stroke by stroke of thin and crisp strokes.

8. Who is Jelena Virovac and what is your message for your potential clientele in the future?

Jelena: Jelena Virovac is a person with a passion for beauty. She strives to work hard with excellence and quality as her quintessential goal.

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