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Expedia launches online ‘bucket list’ utopia

October 3, 2013 OTA News No Comments Email Email

Expedia, the world’s largest online travel company, today unveiled a new online campaign that combines personal passions with travel buck lists:Listopedia.

The campaign, designed to inspire Australians to create their own travel adventure with Expedia, features a collection of unique bucket lists ranging from the worldwide cupcake guide, the birthplace of sports, and – for those inclined to soak and stay – the ultimate hotel bathtub bucket list.

Louise Crompton, Director of Brand Marketing, Expedia ANZ, said: “At Expedia, we truly believe in living life to the fullest – doing the things you love and doing them more often. It is from this belief that Listopedia was born, bucket lists based on niche passions like food, sport, music and fashion just to name a few.”

“We’re also calling on travellers to suggest their ideas for bucket list themes, which Expedia’s team of experts will curate and post online. The world’s a big place, so let’s see what we can dream up as the ultimate travel experiences!”

The social campaign is supported by a video and will run across Facebook, Twitter and Google+, in addition to Expedia’s own blog. The video features images from around the world designed to inspire people to create their own travel adventures with Expedia.

Listopedia will have its own section on the Expedia travel blog, Out There Starts Here, which launched earlier this year and is a one-stop-shop for the best travel ideas and advice for trips long or short.

The magazine-style blog with stunning photography and insightful content is updated regularly with stories from a team of bloggers and Expedia experts. Readers can get practical information on everything from how to take a short break in style, Bangkok’s five essential street eats, how to survive long haul flights with kids, and get ideas on where to travel based on top trending destinations and unique sleeps.

Travellers can suggest bucket list themes for Expedia’s team of experts to curate by using #listopedia #Bucketlist on Facebook, Twitter and Google+.

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