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Expedia TAAP Turns 4 With A Roar

March 11, 2014 OTA News No Comments Email Email

Expedia TAAP celebrates its 4th anniversary in ANZ at the beginning of March with nine record trading weeks in a row.

“This four-year-old has attitude,” jokes Stuart Udy who manages Expedia TAAP in ANZ. “We are absolutely delighted with the acceptance by new agents and the tremendous growth of the program this year.”

Expedia TAAP launched in ANZ in March 2010 with 200 agents signing up in the first couple of days and a growth chart which has been relentlessly climbing ever since. Expedia TAAP shares commission with Travel Agents for bookings made through the Expedia TAAP portal. Highly competitive prices and inventory are the same as what a consumer sees and the list of product and destinations is seemingly endless. The competitive rates are passed on to Travel Agents who can earn commission on internet rates.

“Last month we confirmed bookings to 591 different destinations,” says Stuart. “One of the main reasons this program is so successful is because TAAP offers more competitive product to traditionally popular destinations but also has massive breadth across other markets. This scale isn’t on offer anywhere else in the market. How many operators offer accommodation in Oaxaca, Mexico; Lodz, Poland; Charlottesville, Virginia; Nelson, NZ; Changsha, China or Ballarat, Victoria through the one easy-to-use website? They are all destinations that were booked by TAAP agents last month.

“Travel agents constantly comment to me that they also use Expedia for their own personal travel/That’s a pretty good recommendation for anyone”

To celebrate the 4th anniversary, Expedia TAAP is running an incentive for bookings to the USA made this month. Every $4K worth of bookings made to the USA in March, will be awarded a $50 Travel Voucher. For example, if an Expedia TAAP Agency books $20K to the USA in March, they will get 4 X $50 travel vouchers. There is no limit to the number of vouchers on offer.

For more information about the Expedia TAAP (Travel Agent Affiliate Program),  go to www.expedia.com.au/taap.

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