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Expedia Technology Improvements Increase Visibility for Hotels

June 30, 2016 OTA News No Comments Email Email

Having invested USD$830mil in technology development in 2015, the Expedia group, the world’s largest travel company, has increasingly enhanced its position as the technology leader in the travel industry. Expedia® Partner Central (EPC), the proprietary industry-leading online communication platform for hotel partners, has benefitted from hundreds of enhancements over the last year. These improvements to EPC will help Expedia’s hotel partners optimise visibility and conversion across the group’s websites – all from one convenient place.

Hotels that partner with the Expedia group gain access to the company’s innovative technological tools which help hoteliers reach their goals. EPC allows hotel partners to manage their rates and availability and optimize their revenue management strategy with real-time market insights and customer feedback. Through EPC, hotel partners in Thailand can reach their intended business goals and fill rooms by leveraging the following:

  • Members-only and mobile deals.
  • Deals of the Day on Hotels.com.
  • Daily Deals on Expedia.com (available as standalone or package).
  • Super Saver Rate Plans (available as standalone or package).
  • Last Minute Deals (available as standalone or package).
  • Ability to target travelers from specific countries.

“Expedia® Partner Central makes it easy for the Thai hotel partners to understand where they are doing well and where they are not by providing real-time insights on how they are performing on our sites and against their competitive set. It also gives them an opportunity for them to update their rates, create and optimise targeted promotions in an aim to achieve revenue optimisation.”  said Pimpawee Nopakitgumjorn, director of market management at Expedia group.

Many Thai hotel partners now view Expedia as an essential technology ally for them. Besides the industry leading online tools and real-time insights offered, Expedia has an ever-expanding talented local market management team who are consistently collaborating closely on the ground with hotel partners to implement strategies that generate awareness and demand to help them achieve their goal of revenue optimization.

By working with Expedia group, hotels in Thailand gain exposure from the more than 200 travel booking sites in more than 75 countries in 35 languages, in addition to a myriad of mobile sites and apps, from brands such as Expedia®, Hotels.com®, Travelocity®, Orbitz®, Hotwire®, Egencia®, Expedia® Affiliate Network and others.

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