Contiki, the leading youth travel brand that understands young travellers’ needs and demands like no other, has created three brand new innovative itineraries by tapping into 3 millennial mega-trends – [Sitomania, Insta-ism, and Boutique-itis]. These new trips are tailored to small groups of 25 young foodies, aspiring photographers and global Gen-Y wanderers who are always seeking out new experiences and appreciate the finer local things in life.
In a first of its kind move in the youth market, Contiki has enhanced and personalised the itineraries by enlisting a selection of the nation’s favourite influencers to join travellers on their journeys; adding to their knowledge, sharing their tips and ensuring authentic experiences that create unforgettable memories. This is a move that speaks to their demographic; with 2 in 3 millennials recently stating that they’re interested in a service that provides surprise holiday recommendations based first on their personality, and second on their budget*.
Recent research and Contiki’s customer surveys demonstrate that travel tops the list of the most cherished experiences for millennials, with 92% admitting they prefer experiences over possessions. Authentic experiences where they can be fully immersed in the fabric of destinations are paramount; they want to explore locations using insider knowledge, learn skills, and are upgrading their taste in accommodation.
“Young travellers are more demanding than ever; their key motivation is to discover new authentic experiences that allow them to be immersed in the destination, travel in small groups and stay in unique boutique accommodation and indulge in passions such as food, culture and scenery and photography. Our new innovative Limited Edition trips answer these demands through Munch, Snap and Boutique Local.
“Snap not only takes young travellers to the trendiest European locations, it also provides them with ultimate skills and bragging rights by having a popular Instagram professional as a guide who helps to create the money shot. Munch is the must-do trip for food enthusiasts who wish to eat their way through culture of the Mediterranean.Curated by a European Masterchef, and joined by renowned Aussie chefs, this journey is the icing on every foodie’s cake. For travellers that want even more local, authentic experiences, and want unique higher end accommodation, we have launched Boutique Local,” says Katrina Barry, Managing Director Contiki Australia.
Culinary experiences are a key factor for travellers choosing their next destination and food tourism (Sitomania) is the #1 travel trend of 2016. On the hunt for locally-focused pop-up experiences, young travellers are even willing to pay extra and arrange their travel dates specifically around them. Contiki has turned this mega trend into the dedicated foodie adventure, Munch.
Munch is a brand new European itinerary catered for travellers who appreciate that food facilitates cultural connections and who are hungry to nibble their way through Europe’s culture. The partnership with European Masterchef Judge Thomas Castberg involves him not only identifying the best local eats but also training the accommodation partners to use fresh local produce to create typical resident dishes.
Popular next generation chefs, Hayden Quinn and Dan Churchill, will also be on the trip to explore their favourite local eateries, share their stories and tips with young travellers.
The new 9-day Munch trips cover Rome, Florence, Barcelona and South of France and will go on sale from 7 September, with trips running on May 27 – June 4 and September 16–24 2017. Prices start from AU$350 per person per day.
The popularity of ‘Insta-ism’ and the ‘Travelgrammer’ shows no signs of slowing down, with more than 400 million users currently active, and the mentality of ‘pics or it didn’t happen’ becoming more and more relevant for young travellers; it also plays a pivotal role in showing friends back home what they are missing out on. With the new Snap trip, Contiki is tapping into these desires by offering an itinerary dedicated to aspiring photographers on the hunt to improve their skills and capture picture-perfect moments.
Guided by a popular travel photographer, guests will be exposed to the most breathtaking and shareable locations, and learn how to create FOMO-worthy shots whilst combining their love of travel with their love for capturing life through a lens. With 70% of Contiki customers admitting that social media is the first thing they check in the morning and the last thing at night, this ‘digitally native’ generation will have plenty to post about.
The bespoke 9-day Snap trips visit iconic cities such as Berlin, Dresden, Prague, Salzburg, Ljubljana and Venice and will go on sale from 7 September. The two trips run onMay 20–28 and September 9–17 2017. Prices start from AU$337 per person per day.
2 years ago 50% of Contiki trips had a sleeping bag, compared to just 1% today. This trend, combined with statistics, shows that 18–35 year olds want to experience a destination like a local when they travel, which has seen the rise of ‘Boutique-itis’.
One of the most common travel rituals is to ask locals for tips and insights on a destination but Contiki has already done the legwork with the launch of its Boutique Local trips. Contiki is now offering young travellers the opportunity to experience some of Europe’s trendiest cities just like the locals do. Be it refueling in the hippest eateries, discovering hidden secret bars of the coolest neighbourhoods, surfing the breaks of a local beach and most importantly sleeping in boutique hotels – the possibilities are endless.
The 12-day Boutique Local trips travel to Spain (Barcelona, Madrid, Bilbao, San Sebastian, Pamplona, Zaragoza, Burgos, Salamanca) and Portugal (Porto, Lisbon) and will go on sale from 7 September. Three trips are running on May 10-21, June 28 – July 9 and August 23 – September 3 2017. Prices start from AU$368 per person per day.