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Explora Presents The Expo Milan 2015 Destinations At The WTM

October 28, 2014 Exhibitions No Comments Email Email

After the presentation held in London last July,  EXPLORA, the official Tourism Board of the Milan Expo 2015, will be back in the UK for the WTM where will present the Expo Milan 2015 destinations and Wonderfulexpo2015, the promotional B2C and B2C brand bringing the touristic destinations together around the Expo 2015.

The 2015 Expo is less than a year away and is continually increasing the touristic sector in Lombardy, Milan, and Italy in general. Structuring and uniting the offer according to the demand, EXPLORA presents Italian and Foreign press and TOs the chance to deepen and commercialize the Expo Milan 2015 destinations successfully thanks to different tools like the “Product Club”, aimed at the selecting operators with specific characteristics capable of satisfying determined standards of service and hospitality with a transparent pricing policy.

The UK is one of the key markets in the plan for promotional marketing structured by EXPLORA and as confirmed by recent estimates, is an important source market in the touristic flow. The “Bel Paese”, already a much-loved destination to the English people, will be at the center of attention in the touristic landscape of 2015.


Wonderful Expo 2015” is the new brand for the product destination and promotional marketing of the Expo Milan 2015 destinations or rather, the new B2B and B2C online channels to promote the territory in light of Expo 2015. A multi-channel, multi-language platform where you can find information, updates, descriptions, photography and videos that attest to the beauty of the territory. In addition, the platform showcases a vast gamut of trips, accommodation and services that Lombardy offers users all over the world. is an instrument used to organize the touristic offer of the territory in an innovative, transparent and concrete manner in concordance with themes like art and culture, wellness, gastronomy and shopping to name a few.

The portal, in terms of B2B, aims to facilitate the international TOs and travel agencies to sell Milan, Lombardia and the destinations of Expo 2015 providing services from accommodation to Tour Operator Incoming, Tour guides and Tourist Services and Transportation.

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