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Export Conference highlights ‘New Frontiers’ for tourism

October 30, 2017 Conferences No Comments Email Email
More than 400 industry leaders will converge on Perth next month as export tourism focuses on ‘New Frontiers’ at the Australian Tourism Export Council’s (ATEC) annual Meeting Place event being held at Crown Perth & Hyatt Regency from 20-22 November.

“ATEC is excited to be taking this year’s Meeting Place to Perth. Western Australia is a dynamic destination and there is a strong focus on growing the state’s share of international visitation,” ATEC Managing Director, Peter Shelley said.

“In the past week we have seen Qantas make one of its most significant investments in the WA market, with its new Dreamliner set to begin servicing the Perth to London route from March next year.

“Qantas is to be congratulated for having the commitment and innovation to build an airline of the future that reflects both the needs of the modern traveller as well as supporting the growth of international visitors to capital city destinations across the country, including Perth, the gateway to Australia’s west.”

Along with a great line-up of speakers, this year’s Meeting Place will introduce the ‘Product Pitch’, a unique opportunity for new tourism products to ‘pitch’ their offering to over 90 international travel buyers

“The Pitch’ is a new and unique opportunity for 20 ATEC members who have been in operation for less than 12 months or have a new offering within an existing portfolio, to put themselves in front of a huge number of buyers in a big way.

This years Meeting Place will host over 3,500 business-to-business appointments between buyers and sellers, plus presentations by ATEC’s ELITE emerging leaders class of 2017. The event will also feature tailored tours of Perth and surrounds and fantastic pre and post famils across the state.

Some of the key highlights for MP 2017 include:

  • Social Media Content Creator, Amy Lyons – this UNSW graduate from Sydney produces video content for her 200k fans across two of the most popular Chinese social media platforms, Weibo and Meipai
  • Virtual Reality Guru, Scott O’Brien – pioneering the commercialisation of Augmented Reality (AR) and Virtual Reality (VR) since 2009, Scott will provide insights into how VR will increasingly influence travel decision making into the future
  • Destination Marketing – with the Managing Director of the worlds leading National Tourism Office, Tourism Australia, will share insights into the future challenges of growing Australia’s market share in a competitive global travel environment
  • Financial – journalist and expert commentator, Michael Pascoe – looks at the amazing growth trajectory of Australia’s export tourism sector and what is in store into the future.
  • Aviation – Qantas introducing the tourism export industry to the exciting future of air travel to Australia and the new Dreamliner
  • Alipay – the new kid on the China payments block, providing a channel to access 520 million potential China visitors.

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