Exposure To The IFA Convention Confirms That Epoxy Mobile App Technology Is Ahead Of The Competition, And That Presentation And Packaging Redesign Are The Right Strategy For Staying In The Leader Position
Earlier this spring, the Epoxy Mobile App executive team attended the International Franchise Association (IFA) Annual Convention in Las Vegas.
The IFA is the oldest and largest organization representing franchising worldwide. The Epoxy team attended the conference for two critical reasons: 1) to gain exposure among the tight-knit community of franchisors and franchise suppliers, and 2) to get an accurate reference point of where Epoxy stands among its supplier competitors.
“I believe we made some valuable connections and got a feel for some of the politics inherent with any group of highly desirable business executives and opportunities,” said Dave Gasparine, Epoxy Founder & CEO.
As for where the company stands with regard to technology, Gasparine and team observed Epoxy is in the leader position. “Other businesses are playing a game of catch-up,” said Gasparine. “They’re just now starting to incorporate components Epoxy has been offering from the very beginning.”
One major difference is the simplicity factor – both on the customer side and the business owner side. The competition still requires customers to have cards or something to carry. With Epoxy, all that’s needed is a customer’s smartphone.
Going to the IFA solidified Epoxy is moving in the right direction. “The product, and its value, is where it needs to be,” said Gasparine. “However, the packaging and marketing needs to meet the same standards.”
Changes in Epoxy’s promotional strategies and aesthetics were already in progress, but after seeing what else is out there presentation-wise, it confirmed the investment would be worthwhile. Epoxy’s plans include leveraging the franchise marketing expertise of Wheat Creative to create new packaging and marketing material.
Gasparine adds, “We also have a new, modernized user-friendly design on the way to make Epoxy more enticing to the bigger brands we’re aiming to attract. Epoxy has been ahead of the curve from the start and we intend to continue leading the way.”