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Eye forTravel: Digital Strategies to make the traveller love your brand

September 16, 2016 Conferences No Comments Print Print Email Email

EyeforTravel San Francisco Summit is back for 2017, hear what’s new!http://www.tourismlegal.com.au/

It wasn’t long ago people traveled with physical maps, no smart phones and a lot of help from travel agents and books. Today personalized travel is the internet, machine learning and mobile devices!

Research predicts that by 2020, digital travel outlays will top $817 billion globally. With worldwide travel rising 13.8% in 2016 to reach 564.87 billion. Now that is staggering!

EyeforTravel are excited about this growth and have positioned their next EyeForTravel San Francisco Summit (April 24-25) to focus on ‘Making the Traveller Love You!’

The event will bring together 100+ of the best brands in travel to focus on how to develop digital strategies, data insights and partnerships that work from first booking to that taxi home to help drive revenue.

To shed light on how mobile and social are driving change, Shreya Ganapathy the lead researcher for the event had this to say “We are at a tipping point where brands can focus on the customer experience, consumer behaviour and the need to engage and build relationships with these connected travellers right through the travel cycle…. and at the centre of it all we have data!”

She went onto to say “Now is the time for travel brands to focus on digital strategies, marketing insights and partnerships to win that first booking to the taxi home”.

This year’s conference will be 4 in-depth travel conferences all in one!

  • Mobile and Innovation Strategies: Mobile is fundamentally changing the way online travel brands do business. Mobile is not only fueling key shifts in consumer behavior but also it is also facilitating new business models and industry partnerships
  • Social Media and Content Strategies: The revolution in segmentation, targeting and personalization – and what travel brands and marketers must do to both understand and serve customers better in our new digital world
  • Data and Partnerships: the complex interplay between data, various platforms and competition makes it crucial to strike the right balance and partner to create the best experience for your traveler
  • The Start-up Village: A special bolt on program to cater to our growing start-up community interested in travel. Complete with its own networking and a start-up competition

Learn more about the topics and what the different streams cover: http://events.eyefortravel.com/san-francisco-summit/

Companies that attended and spoke at last year’s conference include: IHG, AirBnb, TripAdvisor, Alaska Air, Cathay Pacific, Hilton, Marriott, Booking.com, Expedia and a lot more…

Take a sneak peak at the 3 minute video reel from last year:https://www.youtube.com/watch?v=DztSsCCZt-w

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