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Fairfield by Marriott celebrates its heritage with global 30th anniversary festivities

October 30, 2017 Hotel News No Comments Email Email

 Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year. The brand is honoring its heritage that was born at the Fairfield Farm by unveiling a new brand design and launching a global social responsibility initiative to expand upon its relationship with Habitat for Humanity.

Yesterday on October 26, hotel associates from Fairfield by Marriott Kathmandu and members of the international press worked alongside Habitat for Humanity Nepal, helping build a home for a local family in Kavre, Nepal – an area that was affected by the 2015 earthquake, situated 32 kilometres outside of the capital city. Fairfield by Marriott Kathmandu also joined Fairfield hotel teams around the world in celebrating the brand’s 30th anniversary as part of the “Rally to Serve” initiative.

Fairfield by Marriott Kathmandu hotel associates volunteered alongside international press to build two homes in Kavre, Nepal

Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first originated at the Fairfield Farm – a Hume, VA ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates and dignitaries alike (including U.S. presidents Eisenhower and Reagan) – and seeded the inspiration for the brand’s founding in 1987. Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travellers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 3,000 associates worldwide today.

“While Fairfield by Marriott has achieved rapid global growth, entering new markets like Brazil, China and Nepal this year, those seeds were planted 30 years ago when the Fairfield Farm inspired a seamless service experience that has helped propel the brand,” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands. “Now in our milestone year, we’re building onto our foundation of trusted service by unveiling a new modern décor package inspired by our roots.”

Brothers and future homeowners Hari Prasad Neupane and Dhruba Prasad Neupane

 To honor the brand’s heritage, while recognising its rapid global growth, Fairfield by Marriott is announcing a milestone month centered on the brand’s calm, balanced appeal and trusted legacy of service through the following initiatives:

  • Farm-to-Hotel – Fairfield debuts new brand design: Paying homage to the brand’s origins at the Fairfield Farm, Fairfield is introducing a new brand design. The new décor package is warm, timeless, forward-thinking and inviting, with simple nods back to the brand’s heritage. Specific elements designed to evoke the feeling of the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout and a history wall in every property showcasing the brand’s roots. The new design launches in November, 2017 and will be on display in properties including the brand’s new hotel opening outside of Boston, also in November, 2017.
  • Continuing to serve the community: Fairfield will expand its support of Habitat for Humanity by launching a national partnership with a global build campaign to honor the brand’s 30-year history and look forward to its future. The global build campaign will span five countries throughout the month, bringing together Fairfield associates with local Habitat organisations to work alongside future and current homeowners and help them build or improve the place they call home. With builds from New York City to Nepal, one of Fairfield’s newest markets, this campaign will be the largest “Rally to Serve” day in Fairfield’s 30-year history, encouraging associates around the world to give back to their communities.

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