Fairmont Jakarta is part of Fairmont Hotels & Resorts, which is a Canadian operator of luxury hotels and resorts. Now part of AccorHotels, Fairmont operates properties in over 20 countries like Canada, the United States, Barbados, Bermuda, People’s Republic of China, Germany, India, Monaco, the Philippines, Saudi Arabia, Singapore, South Africa, Switzerland, Turkey, the United Arab Emirates, and United Kingdom.
Fairmont’s portfolio also includes several other landmark and icon properties including The Plaza in New York, the Savoy Hotel in London, the Peace Hotel in Shanghai, and the Makkah Clock Royal Tower Hotel in Makkah (Mecca), Saudi Arabia.
Fairmont Jakarta is the leading hospitality brand in the prestigious development by Senayan Trikarya Sempana, a subsidiary of Kajima Overseas Asia. With unrivalled views of the Jakarta skyline, the stunning property is located in the center of Senayan Square, a ‘one-stop’ complex in Jakarta’s Central Business District that combines high-end shopping, entertainment, offices and apartments. The hotel neighbors and provides direct access to Sentral Senayan Office Towers, the 18-hole Senayan National Golf Club, Gelora Bung Karno sports arena and the Jakarta Convention Centre.
The hotel features 488 well-appointed guestrooms and suites, including its famous Sky Suites that offer the best of both worlds – suite-style living in a five-star hotel with the comforts of home. The Sky Suites are equipped with facilities including a living room, full service kitchen and dining area that are convenient for extended stays.
The dining scene at the hotel offers an extensive range of options from international buffet (which is a big trend in Indonesia), an Italian deli, a chic afternoon tea venue, a masculine cocktail bar, a live music restaurant, an al fresco bar with Jakarta city skyline as its view, an intimate dinner place, to thematic restaurants of fine dining Indonesian, Chinese and Japanese restaurants.
Ever since the opening in January 2015, Fairmont Jakarta has vastly become the new leading hotel and a market leader in Jakarta. This results the achievement of its first award in 2016 where the hotel was granted as the “Best New Business Hotel in Asia Pacific” by Business Traveller Asia Pacific.
Following the years, Fairmont Jakarta has been winning more national and international awards. In 2018 alone, the hotel was granted as ‘Best Luxury Hotel in Indonesia’; ‘Best Hotel Marketing in Indonesia’; and ‘Best Hotel Marketing in Asia Pacific’ at the International Hotel Awards 2018. The latest addition is the titles of’ Indonesia’s Leading Hotel’; ‘Indonesia’s Leading Hotel Residences’ for its Sky Suites’ and ‘Indonesia’s Leading Suites’ for its Presidential Suites at World Travel Awards 2018.
The hotel has done a number of major marketing initiatives that enables them to gain massive attention from the public. In 2017, Fairmont Jakarta launched its first destination inspired signature events called When Jakarta Meets London, where they flew in chef, pastry chef and mixologist from the SAVOY – its legendary sister hotel in London, to do a series of different events for a full week in Jakarta. It repeats its first success by throwing the sequel, When Jakarta Meets the USA, this year. The hotel collaborated with multiple luxury brands to support the event, such as Bentley, Jaguar, BMW, The Time Place, Citibank, HSBC, British Airways, American Airlines, and many more – a best practice to associate the hotel on the same level of those prestige brands. Each year the events were supported by the respective embassy, and received massive attention from the public and media coverage.
Another major milestone was the worldwide celebration of the 2018 Royal Wedding, where all eyes in the world were on the wedding of Prince Harry and actress Meghan Markle. Fairmont Jakarta took this momentum to get people’s attention in Jakarta by throwing a three-day Royal Wedding inspired event showcased in various platforms like wedding exhibition, bridal show by famous Indonesian designers right at their Main Lobby, a royal afternoon tea experience at Peacock Lounge, and of course the live viewing of the Royal Wedding itself in London. Once again the hotel collaborated with luxury partners like Rolls-Royce, Sebastian Sposa, Frank & co, and many more.
Fairmont Jakarta is also the pioneer among hotels in Jakarta in showcasing high end brands as part of their own promotions. In 2017, when other hotels decorated their Christmas trees in seasonal themes, Fairmont Jakarta took a bold action by branding the whole Christmas tree as a BVLGARI Christmas tree – an 8-meter tall BVLGARI branded tree standing right in the middle of their lobby. It was also debuted by BVLGARI as the first BVLGARI Christmas tree in Indonesia. The unveiling of the tree was done with a big party that also serves as their Christmas tree lighting ceremony to mark the beginning of festive season at the hotel.
Their signature afternoon tea in Peacock Lounge is also famous for such partnership where the afternoon tea set is themed with a specific brand and reflected on its presentation. Those branded afternoon – such as Kate Spade, BVLGARI, and local luxury brand of Iwan Tirta Private Collection – were quick to become the talk of the town whenever it’s launched.
With more exciting projects in the pipeline, combined with the quality it offers through its facilities and services, as well as strategic location, Fairmont Jakarta has truly become one of the best hotels in town.
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