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Family, friends and shopping fuel Aussie holiday spirit

January 17, 2017 Headline News No Comments Email Email

Of all the attractions Australia offers, catching up with friends and family is still the most popular activity for Australians over the summer break – which is encouraging from a social perspective, though perhaps not lucrative for tour operators.

Three in five people (61%) put “catching up with friends and family” at the top of their to-do list, according to a national poll commissioned by the Tourism & Transport Forum Australia (TTF).

Australians will be catching up with friends and family, lunching and dining, shopping till they drop and soaking up the sun on summer day trips, the poll indicated.

According to the survey of 800 Australians by pollster Nielsen, nearly as many Australians (58%) plan to hit the shops over the summer break, taking advantage of the post-Christmas and New Year sales for a spot of retail therapy. More than half of those surveyed (56%) said they would hang up their apron and ladle and escape the kitchen to experience culinary delights of a restaurant or café over the summer

Sun, sand and surf will be a major drawcard for day trips with nearly half of people (47%) planning to engage in the classic Aussie pastime of going to the beach over the summer. The great outdoors will beckon two in five people, who said they aimed to go on a scenic drive (40%). One in three (34%) planned to go to a park or on a bushwalk.

Culture, arts, thrills and spills will be other popular options for day trips with theme parks and zoos (29%), museums and galleries (23%), sporting events (19%), musical festivals/concerts (18%) and theatre performances (15%) keeping people busy over the season.

“Summer is always that time to get out and about whether it’s attending a BBQ at a family or friends home, lunching or dining at a restaurant or café, splurging on a new outfit or the latest gadget or enjoying the sand between one’s toes at the beach, there is a range of day trips that Australians love during the summer,” said TTF chief executive Margy Osmond.

“Whether heading to the coast, the hinterland, or into the bush, or laying out the picnic blanket with the family in a national park or local parklands, the great outdoors of Australia is a beacon for anyone wanting fresh air and some good old-fashioned playtime.

“Summer is well known as the time for great cultural experiences with festivals, concerts, exhibitions and performances just waiting to be experienced in our cities and regional communities. A summer season would be incomplete without a trip to a theme park, zoo or other major attraction.

“Day trips contribute more than AUD 19.3 billion in economic activity over the year. Domestic day trips have increased by 7% to 187.7 million over the same period showing that getting out of the home more often is a great way to spend a day.”

Edited by Peter Needham

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