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Far East Hospitality To Grow Oasia Brand Locally and Abroad

October 23, 2015 Hotel Developments No Comments Email Email

Far East Hospitality, the hospitality management arm of the listed Far East Orchard Limited and Singapore’s largest operator of hotels and serviced residences, today unveiled exciting growth plans for the portfolio as it prepares to expand the Oasia brand locally and abroad.  Three strategically located hotels and serviced residences will open in Singapore and Malaysia next year – adding over 700 rooms to the growing portfolio.

Making the announcement at the 2015 ITB Asia Conference held at Marina Bay Sands, Mr Arthur Kiong, Chief Executive Officer of Far East Hospitality (FEH) says, “The expansion strategy for Oasia comes at an opportune time. As the region continues to mature1 and attract a strong stream of international arrivals2, we believe we can replicate the success of Oasia Hotel Novena – formerly known as Oasia Hotel Singapore – by bringing Oasia to other key gateway cities in the region, kicking off with Kuala Lumpur in the first quarter of 2016.”

In recent years, Oasia has established itself as not only one of the most well-received hotel under FEH’s diverse portfolio belt, but it has also tracked strong growth in Singapore. The hotel’s popularity was affirmed by hotel guests when it was awarded the TripAdvisor Certificate of Excellence earlier this year for the fourth consecutive year3.

“According to IPSOS’s Asean Pulse report4, there is a rising focus on health and well-being globally and in the region. With Oasia’s clear emphasis in providing guests a suite of wellness offerings, the brand has resonated strongly with both our business and leisure guests,” adds Mr Kiong.

For the brand’s first foray outside of Singapore, the 247-apartment Oasia Suites Kuala Lumpur will be making its debut in Malaysia in the first quarter of 2016. Situated in the heart of Kuala Lumpur’s city centre and adjacent to Bukit Nanas, the only surviving tropical rainforest in Kuala Lumpur, Oasia Suites Kuala Lumpur will offer guests a retreat within the city and views of the sprawling greenery next door.

Oasia Hotel Downtown will also be making its entrance in Singapore come the second quarter of 2016 when it opens its doors at 100 Peck Seah Street, a short distance from the Central Business District of Tanjong Pagar. Set against an urban landscape of concrete, steel and glass, the hotel will house over 300 rooms within the uniquely-designed façade that is enveloped by a lush green vertical garden.

In the West Coast region of Singapore, Oasia Residence will open in the last quarter of 2016. Integrated into the Seahill residential development, the 140-unit Oasia Residence will offer full service apartments and facilities such as a swimming pool, gymnasium and a tennis court for guests to enjoy.

“Today’s announcement for Oasia is an extension of our commitment to furthering our unique brand of Singapore-style hospitality and offering guests a wide range of choices in accordance to their travel needs and styles. We firmly believe that by expanding the Oasia brand locally and abroad, Far East Hospitality will be better placed to continue meeting the needs and demands from the growing pool of middle-class travellers,” says Mr Kiong.

The Oasia brand, launched in 2011, is developed around the values of thoughtfulness and care. This has been translated across all facets of the property from its hotel and room design, through to its service and guest experience. The brand aims to create a personal oasis of calm in the hectic city for its guests, and reflect FEH’s unique Singapore-inspired hospitality.

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