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Fares sharpen up as Qantas London non-stops loom

March 7, 2018 Headline News No Comments Email Email

The launch of Qantas non-stop B787-9 Dreamliner flights between Perth and London is now less than three weeks away – so Qantas has spiced up the market with a hot promotional fare and invited agents to attend a 15-minute live classroom session today on ‘Qantas to the UK and Europe’.

“Qantas now offers three routes to UK/Europe!” the airline reminds the industry.

The 17-hour Perth-London non-stop service starts on 24 March 2018 – marking the first time that Europe and Australia will have been joined by a non-stop commercial air service.

Qantas has released a promotional economy fare of AUD 1271 return and competitors are undercutting – though unlike Qantas they can’t offer non-stops.

Qatar Airways has a limited special economy fare of AUD 1120 for Perth to London via Doha, rising to just over AUD 1200 from the eastern seaboard cities. Hard to beat that  – though at least one competitor has!

Etihad is offering AUD 1140 via Abu Dhabi; Emirates is offering AUD 1475 via Dubai; while China Southern is selling Perth-London and back for a mere AUD 955, Perth news site SoPerth reports.

Qantas B787-9 Dreamliner

The first ever non-stop scheduled commercial flight from Australia to Europe will depart Perth Airport at 6.50pm on Saturday 24 March and land at London Heathrow 5.10am on Sunday 25 March.

Qantas Agency Partnerships is inviting agents to attend a 15-minute live-classroom today (Wednesday 7 March 2018) detailing Qantas offerings on its three routes to the UK and Europe.

Qantas says that by the end of the 15-minute session, consultants will be able to:

  • Explore Qantas’ three route options from Australia to UK/Europe.
  • Describe the customer benefits of the airline’s new 787-9 Dreamliner.
  • Identify Qantas’ unique selling proposition, and
  • Understand where to go for sales support and servicing.
  • Ask an expert during a live Q&A.

Sessions are available at 8.30am, 9.30am, 11:30am or 14:30pm today, AEDT. Details here.

The new QF9/10 will replace Qantas’ existing Melbourne-Dubai-London services – marking the next evolution of the Kangaroo Route.

Qantas chief executive Alan Joyce says global interest in the Perth-London flights has continued since they were announced in December 2016.

“We’ve said the Qantas Dreamliner is a game changer, and that’s becoming real today,” Joyce said.

“The Kangaroo Route has kept changing with new technology. It used to take four days and seven stops but now we’re able to link Australia and UK in a single hop. It’s a level of convenience Australians have never had before.

“We’re conscious that this is a long flight, but not much longer than our Sydney to Dallas service. It’s the kind of route that the Dreamliner was created for, because of its built-in features to reduce jetlag and improve the overall travel experience.

“We’ve added a very high level of comfort in each of the cabins and a lower seat count than most of our competitors. And we’re making tweaks to our in-flight service designed to help customers enjoy the journey more.”

Written by Peter Needham

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