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Fashioning A Fifty-Year Legacy: Perry Ellis International (Pei) Rings In 50th Anniversary Milestone Year

October 9, 2017 Destination North America No Comments Email Email

Perry Ellis International (PEI) transformed NASDAQ’s closing bell ceremony into fashion-central, kicking off the fashion leader’s 50th anniversary milestone year. PEI’s Oscar Feldenkreis, CEO & President, and his father George Feldenkreis, Founder, rang the closing bell at Nasdaq alongside leading fashion influencers, athletes and celebrities that included Justise Winslow of the Miami Heat and singer/actor Carlos Ponce. PEI’s diverse fashion portfolio appeals to global markets via a crossroads of sought-after lifestyle leaders: men’s brands include Perry Ellis, Original Penguin by Munsingwear, Savane, Cubavera and Farah; golf brands include Callaway, PGA TOUR, Jack Nicklaus, Grand Slam, and Ben Hogan; women’s brands include Rafaella, Laundry by Shelli Segal, and Peony & Me; the swim brands feature Nike and Jantzen.

As part of the Nasdaq closing bell ceremony event honoring its 50th anniversary, PEI presented exclusive social media forums broadcast live from the company’s showrooms in New York. International media presentations featured George and Oscar Feldenkreis alongside family members, global fashion influencers and industry leaders, athletes and celebrities, and executive members of PEI. The company’s associates were featuredthroughout the morning on the Times Square Nasdaq Marketsite Tower and Marquee, as part of a worldwide campaign to recognize the contributions of its associates around the world to PEI’s half-century of success.

George and Oscar Feldenkreis alongside family members, athletes, celebrities, fashion influencers, and Perry Ellis International executives and associates at New York’s Times Square to commemorate the company’s 50th Anniversary milestone year.

Celebrating our 50th anniversary is a tremendous milestone for Perry Ellis International, including our 2,500 associates across the globe,” said Oscar Feldenkreis, CEO and President of Perry Ellis International. “Recognizing their contributions to our global success is paramount to this golden anniversary year, and being featured on a billboard in Times Square is just one of the many ways we plan to celebrate our worldwide team of associates this year.” Watch replays of the social media forums at: facebook.com/NASDAQ/videos/10155610986417429/ and facebook.com/NASDAQ/videos/10155611172117429/.

PEI Associate Ricardo Carillo (from Puerto Rico), Grand Prize Winner of the 2017 PEI Style Contest. The competition was extended to all U.S. based employees including Puerto Rico. Participants submitted a photo of themselves rocking their best PEI look via the internet and social media. Over 600 PEI employees voted for Mr. Carillo as the winner.

Oscar and George Feldenkreis

PEI’s Founder, George Feldenkreis, is recognized as one of the world’s most successful Hispanic immigrants. After leaving Cuba in the 1960s to create a better life for his family in the U.S., he started his fashion empire in 1967.

George Feldenkreis and Carlos Ponce

The company’s entrepreneurial spirit continues to thrive as Oscar Feldenkreis leads three generations of family tradition into the 21st century with $3.1 billion in global retail sales, 150 licenses worldwide, 17 sourcing countries, 71 directly operated stores and 90+ licensed stores around the world, and more than 2,500 associates across the globe.

As the 50th anniversary momentum continues throughout this milestone year, PEI will spearhead new philanthropic initiatives and future-focused industry strategies.

Justise Winslow (Miami Heat) at one of the Perry Ellis International live social media fashion forums.

“As Perry Ellis International embarks on our next half-century, we see the rapidly changing retail landscape as an opportunity, not as a challenge,” adds Oscar Feldenkreis. “This approach drives our fusion of technology and product innovation, along with our focus on the digital mindset.”

“Over the past five decades, PEI has expanded on its ability to steer its global vision and adapt to change, focusing on growth while taking a transformative approach towards the future,” adds Oscar Feldenkreis.

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