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FASTBOOKING Advises Hoteliers To Re-Conceptualise The Flow Of The Booking Sequence

February 22, 2018 OTA News No Comments Email Email

Increase your profits in a digital and data-driven world! The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are almost always impossible to use individually.

The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average. Instead one needs to understand the elements that make up those rates and try to improve each point. Know more of what an insider’s tale on hotel website conversion rate is with this FASTBOOKING whitepaper.

FASTBOOKING is also zooming in on what hoteliers really should be focusing on. The Hotel Digital Lab introduced in 2016 had hoteliers who participated in our conference for the last two years overwhelmingly requesting for turnkey solutions. This new series of Digital Lab tour for 2018 includes additional cities worldwide. We will be starting the tour in Hong Kong and Taipei for Asia in March 2018.

As the Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, participation in the conference nearest to them are complimentary. This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!

With FASTBOOKING, the Digital Lab partners are Ad Roll, Cendyn, Google, IDeaS, Sojern, STR, TripAdvisor, Triptease and TrustYou who will take the tour with us in selected cities. Details are available and updated periodically on hoteldigitallab.com.

“With the ever-present threats to the hotel industry, smart hoteliers know there is always room for improvements. This conference steers hoteliers to zoom in on what they really should be,” expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.

To register for a complimentary pass to the half-day event throughout Europe and Asia, please visit hoteldigitallab.com, select the city you wish to attend and register with us.

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