Fastbooking, leading-edge e-commerce solutions specialist for independent hotels and regional chains and Triptease, award-winning provider of industry-leading Direct Booking Platform, today announces the release of their joint white paper, “Maximise Conversion by Understanding your Guest.”
This white paper provides an in-depth view of the Asia Pacific online booking market, based on close analysis of approximately 500 Fastbooking hotel chains. It also aims to help hoteliers to understand the fundamentals of guest behaviour and web optimisation in the Asia Pacific.
This report provides a comprehensive understanding of
The importance of parity
Learning from guest behaviour to optimise your website
How booking engine conversion rates and booking value are impacted by lead time
How guest booking behaviour varies by device.
From our findings, hotels in Asia Pacific are undercut 30-40% of the time have a 31% lower rate conversion on their website. That’s a huge swathe of revenue missed out if hotels do not tighten up on parity.
Getting familiar with your website performance data is key to the process of optimising your site and driving direct bookings. This will also allow you to tailor compelling content to the guests most likely to convert.
Click to read the analysis.
Fastbooking and Triptease will also be sharing best practices to hoteliers on 18 October 2018 @ Google Asia Pacific. Complimentary registration online at www.hoteldigitallab.com/singapore.
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