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FASTBOOKING appointed by Santika Indonesia Hotels & Resorts to strengthen direct sales strategy

November 26, 2015 Hotel News No Comments Print Print Email Email

FASTBOOKING announced today that it has entered a multi-year partnership with SANTIKA INDONESIA Hotels & Resorts. FASTBOOKING is a leader in the e-commerce and digital marketing solutions for the hospitality industry.http://www.legrandebaliuluwatu.com/ SANTIKA INDONESIA Hotels & Resorts, established in 1981 and managed by PT Grahawita Santika, owns and operates hotels across Indonesia and Singapore including the Santika, Santika Premiere, Amaris and The Royal Collection.

SANTIKA INDONESIA Hotels & Resorts has very ambitious plans to grow our direct channel sales,”says Agustino Fernando, General Manager of e-commerce & Revenue Management, SANTIKA INDONESIA Hotels & Resorts. “Today, we manage more than 80 hotels in 38 cities across Indonesia,which makes us one of the biggest local chains in the hospitality Industry. While we see an increase of business through various online channels, less than one-third of these contributionsare derived from our direct channel.

We believe it is essential for SANTIKA Hotels & Resorts to be able to work directly with our customers so that they can benefit from a more personalized and enhanced customer loyalty experience. Our customers should feel more secure, comfortable and rewarded when they book directly with us. That is why our partnership with FASTBOOKING complements our direct sales strategy. FASTBOOKING willprovide the tools, resources and technology to accelerate our direct sales, increase preference for our brands and provide us with greater control over our distribution channels. FASTBOOKING also has dedicated local teams that will provide local support for our hotels, which are very important to us.”

SANTIKA INDONESIA Hotels & Resorts will implement FASTBOOKING’s e-commerce solutions to upgrade their booking services as well as provide an enriched user experience to improve its online reputation and conversion rate. The hotel chain will use FASTBOOKING’s full suite of digital solutions, including web design, the Attraction online booking solution, Direct Link, PMS Connectivity and the Distribution Manager platform. FASTBOOKING’s new Distribution Manager empowers the hotel chain to strategically pilot and increase control of their distribution channels. The platform gives SANTIKA INDONESIA Hotels & Resorts a single dashboard to gain visibility of all their sales channels.

Pierre-Charles Grob, Managing Director of Asia for FASTBOOKING, underscored their role:SANTIKA’s brief was very clear: they wanted to boost their direct sales online. I am very proud thatSANTIKA INDONESIA Hotels & Resortshaschosen our solutions for their hotels. Our teams are already working together to ensure that the migration is smooth and quick. Our common objective is to see SANTIKA’s direct sales as well as profitability and customer loyalty improve quickly. It is truly an honorfor us to be chosen by the largest local brand hotel in Indonesia.

FASTBOOKING has been serving hotels in Asia since 2003 and will continue to strengthen our teams across the different markets in the region as well as invest in product development. SANTIKA’s 87 hotels will benefit from our cutting-edge cloud based solutions and our web marketing expertise to increase traffic on their direct channel and their conversion rate.”

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