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February 2014 Total Visitor Spending Similar To Last Year Total Visitor Arrivals Decreased 4.3 Percent

March 31, 2014 Destination Hawaii No Comments Email Email
Visitors who came to Hawaii in February 2014 spent a total of $1.2 billion[1] (-0.6%), similar to February 2013, according to preliminary statistics released today by the Hawaii Tourism Authority.
Total arrivals declined (-4.3% to 646,759 visitors) compared to February 2013 but was partially offset by increased average daily spending (+2.6% to $203 per person) and a longer length of stay (+1.2% to 9.28 days).

Among U.S. West visitors who came by air in February 2014, fewer arrivals (-7.1% to 222,879 visitors) and lower daily visitor spending (-2.5% to $164 per person) resulted in an 8.6 percent reduction in visitor expenditures to $349.5 million. U.S. West visitor expenditures and arrivals have shown year-over-year losses since August 2013.

While U.S. East arrivals of 143,688 visitors (-0.8%) were about the same as last February, higher daily spending (+7.6% to $216 per person) contributed to a 6.9 percent growth in U.S. East visitor expenditures to $332.9 million.

Arrivals from Japan (119,882 visitors) were comparable to February 2013 (+0.5%). However, decreased daily spending (-4.6% to $286 per person) led to a 5.2 percent drop in Japanese visitor expenditures to $195.7 million.

Growth in arrivals (+1.4% to 66,233 visitors) and a longer average length of stay (+3.3% to 13.05 days) offset lower daily spending (-2.4% to $162 per person) by Canadian visitors in February 2014.  The net result was a 2.3 percent increase in Canadian visitor expenditures to $140 million.

Arrivals from All Other markets decreased 3.3 percent to 78,249 visitors. Combined expenditures from All Other visitors rose 7.6 percent to $195 million, boosted by higher daily spending. Arrivals by cruise ships fell 37.8 percent to 15,828 visitors in February 2014.

There were fewer visitors to the four larger Hawaiian Islands compared to last February. Visitor expenditures increased on Hawaii Island (+11.5%), but declined on Oahu (-3.3%) and Maui (-1.1%), and was virtually unchanged on Kauai compared to February 2013.

There were 847,238 total air seats to Hawaii in February 2014, comparable to last February. Scheduled seats from Other Asia (+15.7%), Oceania (+13.8%), Japan (+9.2%) and Canada (+6.7%) increased but scheduled seats from U.S. West (-1.8%) declined.

Year-to-date 2014:

For the first two months of 2014, total visitor expenditures fell 2.8 percent to $2.6 billion and total arrivals decreased 2.1 percent to 1,329,393 visitors. Arrivals by air from U.S. West (-5.8%) and U.S. East (-2.5%) declined, while arrivals from Japan (+3.7%), Canada (+2.9%), Other Asia (+18.9%), Oceania (+13.8%) and Europe (+7.5%) increased. Total visitor expenditures were lower on all Hawaiian Islands except Kauai (+4.2%) compared to year-to-date 2013.

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