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Females rule! Women can’t get enough of Australia

July 17, 2015 Headline News, Statistics & Trends No Comments Email Email

egtmedia59Australia is a big hit with women. The number of females visiting Australia increased 10% in 2014 – which was double the rate of males. Numbers of males visiting grew by 5% in 2014. Females now account for 53% of international nights spent in Australia.

The information was contained in a tweet sent out yesterday by Tourism Research Australia (TRA), which is sifting through results from the latest International Visitor Survey for the year ending December 2014.

In other TRA data for the same year:

  • International visitor numbers (those aged 15 and over) increased 8% to a record 6.4 million visitors;
  • Total trip expenditure rose 7% to a new high of AUD 31.1 billion;
  • Leisure travel dominated growth in visitors, with holiday arrivals increasing 8% to 2.9 million, and those visiting friends and relatives up 10% to 1.8 million;
  • Fourteen of Australia’s top 20 markets reported record arrivals.

Asian markets grew strongly, with increases in visitors and their total trip spend (both up 11%).

Four of the top five markets saw record visitation, with visitor numbers from China up 18% to 784,000 and trip spend up 19% to $5.7 billion. China now accounts for 18% of total trip spend.

Visitation from the USA continued at record levels, with visitors up 11% to 523,000 and trip spend up 9% to $2.8 billion.

Visitor numbers from Singapore increased 10% to 325,000 and trip spend increased 9% to $1.2 billion. New Zealand also saw strong growth, with visitors up 5% to 1.1 million and trip spend up 6% to $2.4 billion, however, UK visitors were down by 1% to 615,000.

“Given the current record performance, coupled with the lower Australian dollar, our proximity to the growth markets of Asia, and continued economic recovery in Western markets, the outlook for inbound travel remains positive,” TRA assistant general manager, Spiro Kavadias said.

“With record international arrivals and strong growth in the investment pipeline, the tourism industry is in a good position to attain its Tourism 2020 goal of increasing overnight tourism expenditure to between AUD 115 and AUD 140 billion by 2020,” Kavadias commented.

Written by Peter Needham

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