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#FiftyShadesofGiving at SOHOFAMA HK’s 8 top Influencers join forces to fundraise $7 Million for Mother’s Choice

November 14, 2016 Destination North Asia No Comments Email Email

exhibition-photo-previewCalling all CREATIVE-PRENEURS! With generous support from Hugo Boss, HK’s newest Integrated Creative Agency, Eloquence (“EQ”), is launching by teaming up with HK’s 8 top influencers for a CREATIVE-PRENEUR REVOLUTION: #FiftyShadesofGiving.

With a unifying mantra to “Use Creativity for a Good Cause” and a mission to raise HKD$7 million for Mother’s Choice by April 2017, EQ is calling out to our city’s creative-preneurs and millennials. A global call to action, this meaningful movement officially begins with a Fundraising Dinner and a Photography Exhibition on Thanksgiving Day, November 24 at SOHOFAMA. EQ hopes to inspire all entrepreneurs to use their wild minds for a good cause – to give thanks, and give back together on this special day.

EQ is HK’s first cross-disciplinary creative agency with a team of innovative talents and leaders. These individuals are committed to give back to community by using their creativity. On November 24th, EQ will be hosting its premier Charity Dinner event by starting this CREATIVE-PRENEUR REVOLUTION: #FiftyShadesofGiving, to support Mother’s Choice by teaming up with: Antonia da Cruz from GuavaPass, CB Tang from Catch Juicery, Ryan Sun from Fotomax, Adam Raby from Mazu Swimwear, Manoj Chellaram from Rummin’ Tings and Amalfitana, FeiPing Chang from xoxoFei, Arthur de Villepin from Art de Vivre Group, and Professional Mom & Ambassador of #FiftyShadesofGiving Alison Chan El Azar. To create the greatest impact and inspiring more creative talents to give together, these influencers have joined forces to take lead on the movement of spreading the word to their creative communities.


EQ is the only creative agency which has a continuous partnership with Mother’s Choice, a HK-registered charity that believes in changing the life stories of vulnerable families. EQ believes in Mother’s Choice mission to make a difference. “If you want to go fast, go alone. If you want to go far, go together…” believes Mandy Pao, Founder and Storyteller at EQ, who has worked with the likes of Hollywood Films and Michelin Stars restaurants. She defines her company as the first in HK to bring all creative industry global leaders and founders together, and for a good cause. Through utilizing the joint power of creativity, Mandy has also combined visionary digital creative skills like being the original signature music curators for their clients’ brands and combining science by using psychology to support strategic communications. Mandy is a believer in all things CREATIVE, ENTREPRENEURIAL, and PHILANTHROPIC and at EQ she wishes to foster, nurture, and create a collaborative, philanthropic community!

In order to truly empower HK’s entrepreneurs, EQ has partnered up with General Assembly. Anyone who joins the movement by donating to Mother’s Choice and encourages their own creative squad to also donate or help spread the word, will receive 3 months of free online courses. With industry leaders, movers, and shakers, the EQ revolution starts now. We welcomes the city’s influencers, creative-preneurs and millennials to harness their impact and join EQ for the ride of a lifetime: to drive their careers to the next level of effectiveness – with a common philanthropic mission of fundraising for Mother’s Choice.

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