Fiji has been ranked as a top dream destination by independent travellers of a survey conducted by the leading travel industry luxury network, Virtuoso, which is represented in over 26 countries and has over 9,000 travel advisors.
Virtuoso has been conducting a Travel Dreams survey for the past nine years, where some of the world’s wealthiest travellers share their bucket list of travel destinations and activities.
5,800 Virtuoso travellers took part in its 2015 Travel Dreams survey and Fiji made the list of the ‘Top 10 Dream Destinations.’ The list also includes destinations like Australia, New Zealand, Italy, France, Greece, Ireland, the Caribbean, England and the Antarctica.
According to Virtuoso, the breath-taking sea life and luxurious accommodations of Fiji drive it onto the ‘Top 10’ list year after year. Tourism Fiji Executive Chairman, Mr Truman Bradley welcomed the announcement by Virtuoso as it places Fiji amongst the best travel destinations in the world.
“The results of the Virtuoso survey gives us a good insight into the kind of destinations luxury travellers want to visit and we at Tourism Fiji are glad that the Fiji brand is top of mind for these affluent travellers,” Mr Bradley says.
“Fiji is the only South Pacific Island destination on the list this year, which is reflective of the innovative marketing strategies and tactical campaigns which Tourism Fiji has been implementing in our key markets,” Mr Bradley adds.
The results of Virtuoso’s annual survey was published in the July issue of Virtuoso Life – a flagship magazine which provides savvy travellers on where to go next, showcasing the best hotels, cruises, tours, and experiences around the world.
Other factors surveyed, pinpointing their top 10 travel pursuits, the travellers rated cultural/historical as most important (42%), cruising came in a close second (40%), followed by adventure/nature (37%), beach 31%, family (25%), food & wine (24%), river cruising (22%), city getaways (19%), relaxation/spa (16%), and romance (15%).
To find out more about Virtuoso, visit www.virtuoso.com