Fiji Airways executive general manager, sales and marketing, Otto Gergye announced today at Fiji Tourism Expo, that Fiji Airways would become the official airline of the Fiji International Golf tournament in a three-year platinum sponsorship deal, complimenting the Fijian government’s investment of F$8.6 million into the tournament.
He said that the sponsorship would enable the airline to showcase its product across the core markets of Australia, New Zealand, Asia and the USA, recognised as world leading golfing markets.
The signing took place at a press conference held at the Sheraton Fiji Resort between Fiji Airways, Fiji International, in the presence of the Minister for Industry, Trade and Tourism (MITT), Honourable Faiyaz Koya.
The Fijian Government signed a five-year Agreement in April 2014 with the PGA of Australia to host the first-ever internationally sanctioned golf tournament in Fiji with
Minister Koya saying, “The Fiji International and Fiji Tourism brands combined generated a gross media value of close to F$20M.”
“This can be translated as a return on investment by the Fiji Government of approximately 64%, with the daily spend of a golf tourist whilst on holiday normally twice that of a general leisure tourist.”
“Golf is a sport that can extend the high season for tourism in Fiji.”
Tourism Fiji’s Executive Chair and Acting CEO, Truman Bradley said, “In terms of international marketing and exposure, the Fiji International is broadcast to over 400 million people across 27 countries, and marketing tournament partners such as Flight Centre to more than 2 million people, with a total television coverage equated to 462 hours – 46% of which was televised live in 2014”.
With an estimated 80 million golfers worldwide and more than 40,000 golf courses around the world, golf events are estimated to be worth 2 billion dollars a year and the golf tourism market something more than 1 billion dollars.
The Fiji International will be held at the impressive Natadola Bay Championship Golf Course from 15-18 October 2015.
To hear the press conference click on the video box below:
Written by : John Alwyn-Jones