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Fiji Airways Unveils New Cabin Uniforms

July 1, 2013 Aviation No Comments Email Email

Showcased last night at a launch event in Sydney, Fiji Airways, Fiji’s national airline, has unveiled its new cabin crew uniforms as part of its complete rebranding.

This week, the carrier relaunched worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand.

The striking new uniforms, stylised to the Fijian attire of Sulu Jaba and Bula wear, reflect vibrant aqua colours, to present a balance with the new Fiji Airways’ cabin interiors featuring sophisticated, earthy tones of Fiji. The aqua contrasts with the colour brown which now forms a key part of the airline’s brandmark and identity.

“The key requirements for our new uniforms were that they had to stay deeply rooted in the Fiji Airways’ brand and remain true to Makereta Matemosi’s stunning masi artwork,” said Aubrey Swift, Fiji Airways’ Acting CEO.

The uniforms prominently feature three distinct masi motifs created by celebrated Fijian masi artist Makereta Matemosi. The Qalitoka symbolises the unity of people to complete a task, Tama symbolising friendly service, and Droe, which means clear blue skies and cool breeze on beaches.

The process to create the new Fiji Airways uniform started in March 2012. Designer Alexandra Poenaru-Philp was selected from a pool of Fiji-based designers after an extensive selection process.

Her initial ideas on the design received an overwhelming approval rating from a cross – section of the airline’s cabin crew and the Uniform Design Committee, which included personnel from the Fiji Airways’ Cabin Crew, Guest Services, Marketing and Corporate teams.

Poenaru-Philp says the designs capture what the airline needed the uniform to be.

“The new airline branding is seeking modernity while keeping the traditions of Fiji alive”, she said. “So we determined that re-visiting the sulu jaba (traditional Fijian attire) for women and the Bula shirts for men, in a very modern way, would be the best way to respect this tradition and modernity.”

“The aqua reflects the wonderful colours of Fiji, from clear blue skies to the oceans and the brown signifies respect.”

“It was essential for our uniforms, just like our new aircraft livery, to stand out at the world’s busiest airports, said Raelene Gibson, Fiji Airways’ Manager Cabin Crew and Service Delivery. “Our new brand is distinctively Fijian, and the new uniforms complement it wonderfully. Our crew are delighted with the new uniform and simply can’t wait to showcase it.”


Alexandra Poenaru-Philp Bio

Alexandra Poenaru

Alexandra Poenaru

Fashion designer, Alexandra Poenaru-Philp has 11 years experience in fashion design, mostly in freelance and including working in Paris for more than 8 years.

Born in Paris from an artistic and scientific family, she grew up in unconventional surroundings, spending time with some of the greatest contemporary scientists -including her father Valentin Poenaru (world known mathematician) as well as Barry Mazur, nobel prize winner Pierre-Gilles de Gennes – And artists – including her mother Milen Poenaru, as well as world known Herman Braun Vega, Antonio Segui, Le Cloarec and many others. For media enquires please contact: Catherine Alexander at Frank PR on 02 8202 0555 or fijiairways@frankpr.com.au 3

In the course of her carrier she has worked with more than 26 different labels (and over 55 collections) all of them presenting her with different challenges on diversified ranges: working from luxury (Barbara Bui) to sportswear brands (Oxbow), from high fashion (Eric Bompard cashmere) to mass-market brands (Armor Lux, Manoukian), from designer brands (Kami Organic, Manafidji) to developing international boutique uniforms (Nespresso, Jaeger Lecoultre, Omega).

Alexandra believes that a diversified clientele opens doors to a stronger creativity and a better understanding of the commercial aspect of the fashion business.

In 2010 Alexandra moved to the Fiji Islands where she married Fiji born Tony Philp, a former multiple windsurfing world champion and Olympic sailor. From Fiji, Alexandra has been working with Australian labels, on Fiji new labels and projects and is currently working with French Labels.

In Fiji, Alexandra worked on the first high end designer label exclusive for Turtle Island resort and is currently also working on the new uniforms for exclusive luxury resort Laucala Island resort.

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