Minister for Tourism and Major Events Kate Jones today congratulated the winner of the Paradise Through Your Lens Tropical North Queensland marketing campaign.Minister Jones said Perth photographer Jarrad Seng was awarded $20,000 for producing the winning film.
“Jarrad was one of 10 travellers with a passion for filmmaking from Australia, United States, Canada, France and New Zealand who travelled to Queensland’s tropical north to capture paradise through their lens,” Ms Jones said.
“The films take viewers on a journey throughout Tropical North Queensland, showcasing the destination’s Indigenous culture, reef and rainforest, wildlife and outdoor adventure, with the intention of inspiring others to visit.
“The competition initially attracted entrants from 15 countries and the finalists were selected because of their compelling storytelling abilities and passion for the region’s tourism experiences.
“Jarrad produced the most captivating film, commended by judges for its engaging and emotive narrative, film technique and ability to connect visitors with the destination.”
Ms Jones said highlights of the finalists’ films would feature in a prominent domestic marketing campaign, in partnership with Qantas, which begins this week and includes TV, social media and print activities promoting holiday deals to Tropical North Queensland.
“As part of the campaign Australians are being invited to produce their own Tropical North Queensland visual itinerary using the finalists’ footage,” she said.
“A personalised dream holiday experience can be created using an innovative online tool and shared with friends online for a chance to win a trip to the destination.
“Promotion will also extend into key international visitor markets including New Zealand, the UK, North America and Europe.
“The Palaszczuk Government is committed to growing tourism in Queensland and the 200,000 jobs the industry supports.”
Member for Cairns Rob Pyne said the film marketing campaign was a great way to showcase the best of what Cairns had to offer tourists.
“Whether it’s the Great Barrier Reef, Daintree Rainforest or Aboriginal rock art, visitors can find it in the Tropical North,” Mr Pyne said.
“This tourism campaign is a creative way to get the word out about the incredible tourism experience available in Cairns.”
Tourism Tropical North Queensland (TTNQ) CEO Alex de Waal said delivering the best imaginable TNQ holiday experiences that encourage visitors to become prolific and proactive advocates, convincing others to follow in their footsteps, was the single most powerful form of destination marketing.
“The Paradise Through Your Lens campaign encourages everyday travellers to share their perspectives of Tropical North Queensland and it is a central component of TTNQ’s advocacy strategy,” Mr de Waal said.
“The finalists visited the Savannah Way, Port Douglas, the Daintree and Cape Tribulation, Cairns, Palm Cove, Cooktown, Laura, Green Island, the Atherton Tablelands and Cassowary Coast.
“Visitor experiences profiled in the films include diving at secluded reefs, discovering native animals, exploring Aboriginal rock art sites and enjoying our tropical lifestyle.”
Mr de Waal said Flight Centre holiday deals would also feature on the campaign website from 15 April.
Paradise Through Your Lens is the third instalment of the paradise-themed marketing platform promoting Queensland’s Tropical North, coordinated by TEQ in partnership with TTNQ and Qantas.
For more information about the finalists or Paradise Through Your Lens, visitExploreTNQ.com.au (external site)