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Final Days for Brand USA’s Big Badge Bonanza

April 13, 2017 Agents Incentives No Comments Email Email

Brand USA Australia, in partnership with trans-Pacific alliance partners Delta Air Lines and Virgin Australia, announced on the 20th of February their largest trade incentive to date to celebrate the launch of 16 new specialist badges on its official training site, the USA Discovery Program.  Agents have only a few days left to be in with a chance to win as the incentive will finish at 11.59pm (ASCT) Sunday 16thApril, 2017.   

Agents will be competing for a trip for two from any Australian port on the Virgin Australia network to any U.S. city on the Delta Air Lines network.

To qualify, agents will need to register and complete any five badges on the USA Discovery Program to gain an entry. Each additional badge completed gives agents a bonus entry into the draw to win.

The USA Discovery Program is an innovative and interactive online training course that provides travel agents with the knowledge and skills needed to more effectively book trips to the USA. 

Matt Fletcher, Brand USA Director Australia and New Zealand says, “We’ve had an overwhelming response to our Big Badge Bonanza incentive with over 1,500 individual badge completions to date”.

The training program includes different modules such as regions or experiences enabling agents to learn even more about the diverse destinations and experiences available for travellers across the USA.  The addition of the 16 newly launched badges takes the total badge count to 32. The total suite of specialist badges includes:

  1. Regional Expert
  2. Winter Sports
  3. Big City Buzz
  4. Great Outdoors
  5. Coastal Escapes
  6. Music, Culture and Heritage
  7. Fly-Drive
  8. Food and Drink
  9. Family Holidays
  10. Cirque du Soleil
  11. Las Vegas
  12. National Parks
  13. Luxury
  14. Santa Monica
  15. Utah
  16. Portland
  17. Denver
  18. Kentucky
  19. Philadelphia
  20. Lake Tahoe
  21. Montana
  22. Budget
  23. Avis
  24. Macerich Shopping Centers & Fashion Outlets
  25. Greater Palm Springs
  26. Nevada
  27. Tri-Valley
  28. San Diego
  29. California
  30. Texas
  31. North Dakota
  32. Universal Studios Hollywood

The incentive is only open to travel trade representatives in Australia who are registered users on the Discovery Program. New users must first complete the Regional Badge, which can be included as one of the five badges for the first entry.  Registration to join the Discovery Program is free and it takes less than 5 minutes to register.

To find out more about the USA Discovery Program, visit

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