The Boomers took on a combined USA College team, the US Pac-12 All-Stars in a two-game series this week at Melbourne’s Hisense Arena, the Boomers winning both games (92-83 and 93-63). A combined crowd of more than 14,000 turned out to cheer on the team across two nights, with the games also being broadcast across Australia and the United States to more than 20 million households. The games were the first opportunities for the teams to play together after the squad was announced on Monday 11 July.
As well as unveiling the squad earlier in the week, Basketball Australia announced the details of its new four-year sponsorship deal with Helloworld. As part of the partnership, Helloworld has secured naming rights to the Boomers, now the Helloworld Boomers and also for the upcoming Australian Junior Championships beginning in September.
Helloworld Head of Retail, Julie Primmer representing Helloworld for the official announcement of the new sponsorship deal with Basketball Australia said the new partnership was extra-exciting leading into exciting times for Basketball.
“The Helloworld Boomers are an exciting team with some exceptional players. The team at Helloworld is right behind them as they strive for success. We are very excited to have come on board and support both the national team and junior basketball in Australia.
“Basketball Australia does a fantastic job growing the game and we are proud to have come on board as a partner. By supporting basketball at all levels, we hope that we can continue to see Australia produce the best of the best.”
Basketball Australia CEO, Anthony Moore said “These two games have been an important start for the Helloworld Boomers in preparation for August. It’s allowed the squad to come together and develop its team play. It’s very exciting to see what they can do.
“Helloworld being onboard is great for our national team and also our junior players. They have demonstrated they want to help grow basketball in Australia at all levels.”
The Helloworld Boomers squad has an experienced lineup including current NBA players Andrew Bogut, Patty Mills, Aron Baynes, Matthew Dellavedova and Joe Ingles. The Boomers will now travel to South America for warm-up games before August.
The Helloworld Boomers is the second national team supported by Helloworld, with the Australian women’s beach volleyball teams – the Helloworld Volleyroos, also aiming for success in August. A four-year deal with Volleyball Australia supporting the national teams and junior volleyball was announced in March this year.