The Finnair mobile app has been awarded a Red Dot Award in the Communications Design category. The application, which is designed to offer peace of mind for customers on the move, helps travellers with a wide array of travel-related tasks such as booking flights, checking-in and keeping track of their Finnair Plus points. It also includes important information and tips which can help passengers prepare for their upcoming trip and make their journey through the airport as smooth as possible.
Celebrating the best in design, the Red Dot Awards are selected by a jury of 26 industry experts during an extensive evaluation and appraisal process lasting several days. The jury consists of well-known designers as well as respected professors and journalists in the design industry.
The Finnair app, which is available for iOS and Android devices as well as the Apple Watch, was created together with Reaktor, a Finnish creative agency specialising in the design of digital services for consumer brands. The application has won a number of awards since its launch in 2014. Most notably, the app was recognised by the European Design organisation last June with a Silver Award in the Mobile Apps category. Finnair has also worked closely with Reaktor on the Nordic Sky inflight entertainment and Wi-Fi portals for the newA350-XWB aircraft.
“This award stands as a good indication that we are on the right track in the development of our digital services,” says Jaron Millner, Vice President for Direct Business at Finnair.
“Our primary objective for the application has been to make the travelling experience as smooth as possible for users. Early on in the development phase with Reaktor, we put a lot of time and emphasis on the application’s service design to ensure that the different functionalities made the journey easier for travellers.
“Finnair made a very brave decision by renewing their digital services and are already making waves within the air travel industry. At the moment, Finnair is a trendsetter and the company will be under close scrutiny in the near future as more and more companies want to grasp the full potential of digitalisation,” says Konsta Hansson, General Manager for Reaktor Aero.
“Hopefully we can encourage more and more companies to move towards customer-oriented design and enable better experiences for air travellers in general.”
Finnair flies to Helsinki and Europe from Australia in partnership with Qantas and other oneworld partners. Finnair connects 15 cities in Asia with more than 60 destinations in Europe.
Finnair was named Best Off-Line Carrier for the fourth year in a row at the AFTA National Travel Industry Awards for 2016 announced in July. The airline, a pioneer in sustainable flying, is the European launch customer of the next-generation, eco-smart Airbus A350 XWB aircraft and is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project.
The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past seven years running. Finnair is a member of oneworld, the alliance of the world’s leading airlines committed to providing the highest level of service and convenience to frequent international travellers.