Growing demand in Australia for holidays to South and Central America has paved the way for the first ever Latin America Travel Week from May 15-22, 2016, featuring free consumer expos and travel agent workshops in Sydney and Melbourne.
Organised by the Australian Travel Association for Latin America (ATALA), the inaugural Latin America Travel Week will include evening travel agent workshops, with complimentary drinks and canapes, in Sydney from 6-8pm on Wednesday, May 18 and in Melbourne from 6-8pm on Thursday, May 19. At each workshop, one lucky, attending agent will win a luxury US$12,000 holiday to Peru or Chile including flights.
Free travel expos for the public will be staged from 10am-4pm at the Sydney Town Hall on Sunday, May 15, 2016, and from 10am-4pm at the Melbourne Town Hall on Sunday, May 22, 2016. A B2B networking session will also be held for travel expo exhibitors and ATALA members in Sydney on May 17 and Melbourne on May 20.
Sponsored by the LATAM Airlines group and Prom Peru, the consumer and travel trade event will bring together – for the first time – airlines, hotels, cruise lines, tour and travel operators as well as tourism bodies from Australia and Latin America – all showcasing 20 countries in South and Central America. Countries and regions from Latin America to be represented include Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador and Galapagos, Falkland Islands, The Guianas, Mexico, Paraguay, Peru, Uruguay and Venezuela, as well as Central America, Cuba and Mexico. Cruises to Antarctica from Chile will also be featured.
Latin America Travel Week is backed by major sponsors LATAM Airlines group and Prom Peru, with silver sponsors Turismo Chile and Ecuadorian tour operators, Metropolitan Touring and Latin Trails.
Held less than three months before the Olympic Games in Rio de Janeiro this August, the two Latin America Travel Agent Workshops will boast the theme – ‘The Changing Face of Latin America’ and will aim to address misconceptions about the region and update agents on product in the region. ATALA will host a presentation at the workshops and ATALA member organisations such as Latin America tourism boards, tour operators, accommodation groups and wholesalers will showcase their products.
The agent workshop in Sydney will be held from 6-8pm at The Ivy Ballroom on Wednesday, May 18, 2016, and the Melbourne workshop for agents will be held from 6-8pm at the Intercontinental Hotel on Thursday, May 19, 2016.
Meanwhile, the two Latin America Travel Expos will feature presentations, live Latin America music and displays of Latin dancing. Special offers and discounts will be available on the day and there will also be major holidays to be won, including an Antarctic cruise with One Ocean
Expeditions and return flights to South America. Travel agents are also invited to attend the public expos with their families or friends.
ATALA Chairman, Ted Dziadkiewicz, said the inaugural Latin America Travel Week were aimed at increasing awareness of Latin America as a travel destination.
“More Australians are looking at South and Central America as holiday destinations with a sizeable increase in airline capacity in recent years, the Rio Olympics and more packaged tours and marketing all helping to fuel travel to Latin America,” Mr Dziadkiewicz said. “Direct flights from Sydney to Santiago only take 12.5 hours and cost around $1800 return while flights to LA take almost 14 hours. Flights from Melbourne to Santiago are also available via Auckland or Sydney.
“South America is full of wonder and excitement – from the Incan ruins at Machu Picchu, the splendour of Iguazu Falls, the mysterious Amazon jungle and the spectacular peaks of Patagonia to the mighty glaciers of Chile, the buzz of beautiful Rio, the elegance of Buenos Aires and the exotic wildlife of the Galapagos Islands. There’s the sun-kissed Mexican Riviera, the tropical islands of the Caribbean, the breathtaking expanse of Antarctica and colourful, friendly and welcoming cultures right across the continent.
“There’s so much to see and do that we’ve gathered all the wonderful countries of Latin America and the multitude of life-changing experiences available in them and are showcasing them to the public and travel industry over seven days from May 15 to 22. Australian agents keen to learn about an increasingly popular and fast-developing travel region are invited to attend our workshops and public expos during Latin America Travel Week.
Latin America travel companies interested in exhibiting at the consumer and agent expos can contact ATALA at[email protected]. Information on Latin America Travel Week can be found at www.atala.com.au .
ATALA is an Australian-based association dedicated to the promotion of travel to Latin America. For membership details, visitwww.atala.com.au .