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First Inaugural Event Hosted at The South Beach Grand Ballroom

October 26, 2015 Trade Events No Comments Email Email

Over 600 ITB delegates and invited guests had the privilege of experiencing the first event held in The South Beach’s Grand Ballroom on 22 October 2015. Co-hosted by TTG Asia, the event marks the official opening of the Grand Ballroom for private event bookings. With a prime location in the heart of Singapore’s Civic District, The South Beach seamlessly integrates heritage buildings with ultra-modern ecological architecture.

With the Grand Ballroom now officially open, the Grand Opening of the entire South Beach Development – hotel, offices, residences and retail is set to follow in Q2 2016.

About the Grand Ballroom

À La Carte, the enchanting Grand Ballroom, is located in one of the hotel’s four heritage buildings. It seats 370 guests banquet-style, with 320 guests seated on the ballroom floor and 50 guests seated on the mezzanine level overlooking the entire Grand Ballroom. Housed in an enchanting heritage building, the Grand Ballroom’s stunning high ceiling is adorned with a Forest of Lights – a beautiful 11,520-light feature designed by Philippe Starck.

The Grand Ballroom comes complete with PRIOR – a Pre-Function Room, as well as PREP and PRINCIPAL – a Bridal Room and VIP Holding Room. Designed to captivate your guests, the Grand Ballroom is the ideal venue for your dream wedding and corporate event.

Named À La Carte after the French phrase “according to menu”, the Grand Ballroom is yours to name and perfect for creating unforgettable memories that will last a lifetime. À La Carte is named in honour of the person or event taking place in the Grand Ballroom – paying homage to the history and heritage of the building, and in a way presenting guests with a “key to the city” for the day.

Flanking the Grand Ballroom are the two Courtyards, Kiri & Kanan, named after two commonly used military terms, their simple translations from Malay meaning Left & Right.

Like the rest of The South Beach property and its 43 Imaginative Social Spaces – À La Carte, PRIOR, Kiri and Kanan were designed to strike the perfect balance between work and play. With emphasis on the H.I.P. – Highly Individualised People and Places – The South Beach aims to Create Infinite Experiences for guests to feel inspired and aspired, connected and Alone Together.

TTG ITB Asia 2015

Produced in conjunction with events company Team Synergy in Singapore, guests were treated to cocktails and canapes upon arrival. Local emcee and Kiss 92 FM radio presenter Charmaine Yee greeted the group, speaking about the Hotel of Design and experiential luxury of The South Beach. To complete the welcome ceremony, the hotel’sGeneral Manager Jan Büttgen and TTG Asia Media’s Managing Director Darren Ng delivered an opening address and inaugurated the Grand Ballroom.

In addition to a constant flow of gourmet food and drink, guests were delighted with live DJ sets. DJ A/K/A, also known as Amanda – is part of ATTAGIRL, an all-girl collective aimed at bringing together women in arts and music, and has played at Zouk’s Wine Bar, Butter Factory, Mariko’s and ZoukOut 2013. Singapore’s top mime artist Alan Lim and award-winning close-up magician Tommy Chiang entertained the crowd until 12 Midnight. 

Information on Packages

Wedding packages at À La Carte begin at $1488++ per table of 10 guests and dinner packages start from $1688++ onwards. Dinner & Dance packages begin at $1280++ per table of 10 guests. Multi-course Chinese and Western lunch and dinner packages are available for all events, and international buffet options are available for Dinner & Dance events. On Weekdays, there is a 20-table minimum required, and a 30-table minimum required on Weekends, Public Holidays and Eve of Public Holidays. 

Additional information and advance reservations can be found through or

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