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First ITB China fully booked up

February 23, 2017 Trade Events No Comments Email Email

All signs point to a successful premiere. Three months before the event, ITB China is booked up and trade visitors can now start registering for the show. From 10 to 12 May 2017 around 600 organisations and companies will be represented in the new marketplace of the Chinese travel industry. New main exhibitors are already being placed on waiting lists due to the high demand.

Partner destination Europe

In its first edition the spotlight is on Europe, the official partner destination of ITB China. A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Belgium, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Serbia and Germany. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Austria, Finland, Greece, Portugal as well as Turkey building the bridge between Europe and Asia.

The growth potential of countries from the Middle East and the Americas is also well reflected at ITB China. Major exhibitors from the Middle East region will be represented at China’s new travel trade fair, including Abu Dhabi Tourism & Culture Authority, Jordan Tourism Board, Ras Al Khaimah Tourism Development Authority and Sharjah Commerce and Tourism Development Authority. The Americas exhibition segment will cover both American continents featuring exhibitors coming from Canada, the USA, Ecuador, Peru, Bolivia and Argentina.

In the exhibition space this year, among others the following hotels will be showcasing their portfolio at ITB China: Best Western Hotels and Resorts, the Jinjiang group, the Pan Pacific Hotels Group, , The Ascott, Maritim Hotels and the  Radisson Hospitality Group .

Visitors interested in the booming field of online travel and travel technology will also find well-known exhibitors in the eTravel World China segment. Well-known companies such as Amadeus,, Expedia and the Chinese internet giant behind China’s most popular APP WeChat, Tencent, are some of the confirmed exhibitors.. .

ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

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