Global Travel Media » Blog Archive » FirstHive included in 2019 Customer Data Platforms report by Independent Research Firm

Home » Business News » Currently Reading:

FirstHive included in 2019 Customer Data Platforms report by Independent Research Firm

June 24, 2019 Business News No Comments Email Email

FirstHive today announces that Forrester Research, a leading global research and advisory firm, has ranked FirstHive as a Contender in its report “The Forrester New Wave(TM): B2B Customer Data Platforms, Q2 2019.”The New Wave report found that FirstHive “offers robust campaign recommendations and analytics. The solution leverages machine learning to make recommendations for the ideal channel, timing, and offering, based on its assessment of transaction propensity. It also offers a wide range of out-of-the-box data and performance analytics and configurable dashboard widgets.”

According to the report, “customers praise FirstHive’s ability to create unified profiles and make recommendations that result in improved marketing and sales performance and the company’s consultative approach to implementation.”

To quote a reference customer from the report, “We now have a unified view of our customers and know what they are consuming.” Another customer stated, ” We create dynamic segments, attach them to journeys, and target them with campaigns.”

What the customers are referring to is the ability of FirstHive to build a single view of the customer by integrating multiple data sources which can then be used to trigger fresh campaigns leveraging the recommendations provided by the platform’s AI/ML engine.

“Providing unique capabilities to marketers such as auto-segmentation, insights recommendations augmented by machine learning and AI to enhance the overall customer experience is our focus,” said Aditya Bhamidipaty, Founder/CEO at FirstHive. “We are proud to be included in the Forrester New Wave report – which, we feel, is a validation of our vision, customer and technology focus,” he added.

With FirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrics. FirstHive has over 30 customer deployments across the Indo-Pacific region including some of the leading BFSI, FMCG & Manufacturing enterprises. FirstHive has operations in the USA and the Asia Pacific regions.

For further inquiries, reach out to us at marketing@firsthive.com. All trademarks and brand names mentioned are the property of the respective owners.

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global travel media endorses the following travel Publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

Advertisements

sitemap