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Fisherman’s Wharf Unveils Personalized Itinerary Planning Technology Powered by Utrip PRO

February 6, 2017 Destination North America No Comments Email Email

The Fisherman’s Wharf Community Benefit District (FWCBD), which serves, in part, as the destination marketing organization for San Francisco’s historic waterfront neighborhood, has released a new artificial intelligence-based trip planning tool powered by Utrip PRO. The free online planner enables visitors to select their interests and budget and receive a personalized, interactive itinerary for their visit to the Fisherman’s Wharf district. Visitors can access the Utrip planner from the home page of their website or at

In July of 2016, The Fisherman’s Wharf Community Benefit District released a Strategic Marketing & Communications Plan, which included a new strategy to target the important millennial market. As Rachel Brown, the FWCBD’s Marketing & Communication Director elaborated, “Millenials are now the largest age group of domestic travelers. This demographic is looking for personalization, and travel activities that are both unique and a bit off the beaten track. Utrip will allow them to find a range of experiences and options at the Wharf that suit their personal tastes and that the typical guide book or tour guide is not privy to.”

With 23 attractions, over 100 restaurants, shopping, historic ships, boats, bikes, and bus tours, Fisherman’s Wharf has something for everyone. The foodie, the fun lover, the history buff, and even the art lover can now all find the activities that suit their preferences with the Fisherman’s Wharf Utrip itinerary planner.

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