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FITCH Unveils Groundbreaking Trend Trail Exhibition in Collaboration with Retail Asia Expo

June 14, 2017 Exhibitions No Comments Email Email

FITCH debuts its Trend Trail exhibition in partnership with Retail Asia Expo showcasing the latest, cutting-edge thinking and technologies for retailers today. As the world’s leading retail and brand consultancy, FITCH is committed to creating unique brand experiences across industries and igniting the conversation about the future of retail in Asia.  The Trend Trail, greets all visitors at the entrance of Retail Asia Expo, running from 13-15 June 2017 at the Hong Kong Convention and Exhibition Centreand allows visiting merchants to engage hands-on with innovative business solutions by highlighting key concepts from some of the leading exhibitors.

As consumers move online, retailers are looking for ways to adapt to digital disruption, to make an impression on modern consumers, and to bring people back into stores. The Trend Trail provides insights for tackling these issues.

“Today’s customer purchase journey is more complex and fragmented than it used to be. Our research has identified four different mindstates that customers are constantly jumping between: dreaming, exploring, locating and achieving. The challenge for retailers now is to use the right strategies and technologies to streamline the purchase journey to reach business targets, while addressing each mindstate,” said Jonathan Cummings, Chairman of FITCH Hong Kong.

FITCH believes that the old rules of retail no longer apply. “FITCH’s Trend Trail explores the question: How can retailers close the consumer experience expectation gap?” said Cummings. “Our goal here is to showcase the best-in-class consumer solutions for this new era of retail.”

The Trend Trail highlights some of the most exciting developments set to disrupt the industry in the near future, from artificial intelligence to payment solutions that make the all-important final step in the consumer journey a platform for emotional engagement.

FITCH has been dedicated to transforming customer experience and accelerating business success since 1972. Having worked with retailers worldwide to discover, define, design and deliver one-of-a-kind branding solutions, FITCH is eager to spread its insights to the rest of the industry. This partnership with Retail Asia Expo will bring fresh ideas to the rapidly growing retail and e-commerce market in Asia.

Exhibitors within the Trend Trail include Circle Dynamic, TofuGear, SmartRetail, Schmidt ID Tech, C3, Heycoins, KPMG, Pick Up, Think & Go, Intel, Ergo Mechanics, One Plus and Salesforce.


Register as a visitor for Retail Asia Expo in advance of the event at

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