Fletcher Hotels, the largest hotel group in the Netherlands, has chosen evolution, the London-based hotel technology company, for its GDS representation. Yunna Takeuchi, Managing Director of evolution, said: “Fletcher has a fantastic portfolio of properties in the Netherlands and we’re really excited to be working with their team. Representing a significant European group like this is a fantastic result for us, and we’re proud that another reputable brand has placed their trust in evolution’s services.” evolution specialises in providing technology solutions and GDS representation for luxury independent hotels and small-medium chains.
As well as GDS connectivity, evolution will support Fletcher Hotels through important sales and marketing services throughout the year. evolution has a dedicated corporate sales team with over 500 contacts within key corporates worldwide. They also work closely with the major consortia that support corporate hotels and chains to generate more revenue from this segment. This infrastructure is set to add real value to the GDS representation that Fletcher have chosen.”
Fletcher Hotels have established themselves as one of the best-known and respected hotel groups in the Netherlands. Their portfolio features 68 uniquely designed properties in many of the country’s most desirable locations, from coastal resorts to the majestic Hills of Limburg.
Chen Arets Fletcher Hotels’ Sales- & E-Business Manager, said: “We chose evolution because they present a real opportunity to grow our corporate segment, winning more corporate contracts through the GDS. This is an area we are making a sustained effort to build in, and partnering with evolution is a huge part of our strategy. evolution understands both the culture and the commercial objectives of our business – they’re our ideal GDS partner and I can’t wait to move forward with them.”