Flexiroam Limited today announced its wholly owned subsidiary Flexiroam Sdn Bhd (“FLEXIROAM” or “the Company”) is collaborating with Knowlarity, a leading provider of cloud communications in emerging markets, to enter the Indian market and accelerate the Company’s expansion strategy in Asia.
Knowlarity is the leading provider of cloud communications in emerging markets and provides the most comprehensive communication tools for customers and individuals. The agreement provides FLEXIROAM with network access to key regions in India, including Delhi, Mumbai and Bangalore, leveraging Knowlarity’s cloud-based infrastructure and virtual numbers under the terms of the agreement.
This represents significant value for customers and stakeholders, as not only will it enable FLEXIROAM to quickly enter the Indian market but also greatly increase the value proposition of Roam8. FLEXIROAM’s Roam8 service allows users to own multiple international numbers, in one application, eliminating the need for international roaming and IDD calls. By utilising Knowlarity’s cloud based technology, services for India can be added to the Roam8 app.
“As we continue our expansion strategy in Asia, India was the next logical step. Collaborating with Knowlarity provided a cost effective solution to continue our growth and start making inroads into the Indian market,” said Jef Ong, CEO at FLEXIROAM.
“We already support travellers from nine countries, including Australia, Hong Kong, Indonesia, Singapore, UK and US, eliminate roaming costs to over 170 countries. This adds one of the quickest emerging countries to that list and one where budget travel is increasing.”
As FLEXIROAM continues its rapid expansion throughout Asia, its collaboration with Knowlarity will provide opportunities to add countries in which it operates, such as the Philippines, Turkey and Dubai. By extending the countries it operates in, FLEXIROAM increases the value proportion to potential customers. This will allow FLEXIROAM to increase its penetration of its addressable markets and its average revenue per user (ARPU), as individuals use a combination of the Company’s products to eliminate roaming costs.
In the terms of the agreement, FLEXIROAM is to pay Knowlarity set-up fees, monthly service fees and usage based charges. In return, FLEXIROAM will receive the use of Knowlarity’s virtual local phone numbers, as well as its cloud-based communications network.