6.000 participants from all over the world and an economic impact of 1.2 million in the surrounding area
Florence Convention & Visitors Bureau won for the second time the annual convention of WorldVentures scheduled at the Mandela Forum from 20 to 22 November 2015. Estimated revenue of € 2.8 million and economic impact of € 1.2 million with about 10,000 overnight stays in Florence and surroundings.
The event is one of the most important annual Convention of Worldventures, an American multi-level marketing company specialized in travel and tourism which is currently present in 23 countries and has over 100,000 independent representatives worldwide.
The event “A View from the Edge” will be held from 20 to 22 November 2015 at Nelson Mandela Forum, the largest sports arena of Florence and a member of the Florence Convention & Visitors Bureau, and will bring approximately 6.000 participants from all over the world.
The 2013 edition has been a big success thanks to the cooperation between Florence Convention & Visitors Bureau, its members and the city of Florence itself which has guaranteed easy and quick transportations. The client has been really enthusiastic of the result so Worldventures choose Florence once again for this year event.
Carlotta Ferrari, director of FCVB, expressed great satisfaction for the victory: “Having brought the meeting in Florence once again was a victory not only for us but most of all for the whole city. Hosting an event of 6000 people, during low season, will be a great stimulus to the MICE sector and to the local economy. The client had chosen our portal Florencecongressbooking for all delegates reservations and will work together with one of our best DMC members”.
“We’re honored to hold our most theatrical and engaging event, A View from the Edge, once again in Florence, the birthplace of so many creative talents who continue to influence the world today” said the Co-founder and Chief Visionary Officer Wayne Nugent – “We look forward to working with the event staff at the Nelson Mandela Forum to create an ideal environment to enhance the personal and professional development of our global community.”
FCVB is celebrating its 20th anniversary in 2015. In the last five years, it has come from strength to strength, registering a remarkable increase in the number of associate partners (which currently amounts to 170) and winning pivotal events and international congresses. As a completely nonprofit consortium operating as destination promoter for Florence, FCVB aims exclusively to increasing quantity, quality and scientific importance of events and conferences held in the city. Also, FCB has recently opened a new division dedicated to the international weddings market.
The Municipality of Florence has chosen the Florence Convention & Visitors Bureau as the official partner in promoting Florence around the world in order to host congresses, big events and international weddings.