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flydubai Selects PROS to Optimize Network Revenue

February 8, 2017 Tech No Comments Email Email

PROS (NYSE: PRO), the revenue and profit realization company, today announced that flydubai has selected PROS to help execute its revenue management strategies. PROS Origin & Destination, a cloud-based, modern revenue optimization solution, will help flydubai optimize network revenue using market trends, demand behavior and proactive analysis.

Since launching its operations in 2009, flydubai has created a network of more than 85 destinations in 44 countries. The airline operates more than 1,600 flights every week and maintains its strategy of changing the way people travel around the region benefiting from enhanced connectivity.

“We assessed our revenue growth strategies, and we recognized that we required a solution to support our commercial objectives with the ability to add scale as needed,” said Ramesh Anantharaman, Senior Vice President of Revenue Optimization at flydubai. “This is why we have chosen PROS O&D as the best-fit solution for our business model. As we continue to expand both our fleet and network, PROS enables us to improve our market agility, maintain our efficiency and deliver the value our passengers expect.”

“Airlines are looking for new ways to deliver value to their customers and profitably achieve network growth,” said PROS Travel President Benson Yuen. “We are honored that flydubai has chosen PROS to bring value and innovation, and to support its growth opportunities. We are excited to be maximizing revenue and delivering value to flydubai as it continues to evolve its network strategy.”

To learn more about PROS and the future of revenue management, visit the website at or follow PROS on Twitter at @PROS_Inc.

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