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Food & Beverage Focus for Singapore BMI Course

December 28, 2016 Golf Tourism No Comments Email Email

Sentosa Golf Club will be the centre of world golfing attention next month.

Not only will the award-winning club be the venue for the star-studded SMBC Singapore Open, but also it will play host to the latest course to be offered under the Business Management Institute [BMI] Asia Pacific education programme.

To be staged from January 16-20, the BMI Food & Beverage Course is presented by the Asian Golf Industry Federation [AGIF] and the Club Managers Association of America [CMAA].

As the official partner, the certification programme powered by CMAA is being executed by the AGIF.

Heading the high-profile presenters are Dr Larry Ross and Dr Jack Ninemeier.

Dr Larry Ross

Dr Ross, PHD, Florida Southern College, is a long-term member of the CMAA while Ninemeier is a retired professor in The School of Hospitality Business at Michigan State University who serves on the Master Club Manager (MCM) Academic Council of the CMAA.

Eric Lynge, the AGIF’s Chief Executive Officer, said: “We are extremely fortunate to have such prominent presenters of the calibre of Dr Ross and Dr Ninemeier and also a venue of the quality of Sentosa Golf Club.

“With the SMBC Singapore Open taking place over the same time period, it promises to be a memorable week at Sentosa. We very much look forward to welcoming attendees from Singapore and around the region.”

Lynge said the AGIF’s first three BMI courses in 2016 – in Singapore, Thailand and Malaysia – underscored the need for this type of education and Certified Club Manager (CCM) certification in Asia.

Last year, the CMAA appointed the AGIF to execute the BMI education programme for the Asia Pacific region in partnership with existing CMAA partners in China, Hong Kong, Macau and New Zealand.

Lynge said: “Such a link was long overdue and has been welcomed not only by established club managers around Asia but also those who harbour ambitions of carving themselves a career in club management.

“Encouraged by the feedback we received from those who attended the courses in Singapore, Thailand and Malaysia and other club managers in the region, the AGIF is pleased to confirm the first BMI course for 2017.”

Dr Ross is the Anne and Bill France Distinguished Professor of Business in the Barney Barnett School of Business & Free Enterprise. He received both his MBA and PhD in marketing from the J. Mack Robinson School of Business at Georgia State University.

His teaching interests are in the areas of marketing, hospitality and strategic planning. He has authored two books; one focused on marketing research and the other focused on strategic planning.

Dr Ross works extensively as a facilitator in the area of strategic planning for a diverse range of clients and he is a popular speaker, frequently invited to give presentations and seminars.

Dr Ninemeier, meanwhile, received his PhD from the University of Wisconsin – Madison.

Dr Ninemeier works closely with the Professional Development Council of the International Association of Healthcare Central Service Materiel Management. He has written and edited several books, student manuals and correspondence courses for this association, writes a management column in their trade journal and is currently helping to develop certification procedures and develop strategies to most effectively manage that association’s numerous Professional Development programmes.

Dr Jack Ninemeier

In total, he has published 42 textbooks on food and beverage management, supervision, healthcare and related topics. He serves on several school committees, conducts numerous seminars, and is a member of several professional associations.

The BMI is a professional development programme developed and launched by the CMAA in the early 1980s. Noting managers at all phases of their careers need instruction, education or inspiration, the concept of the ‘lifetime professional development programme’ was born.

The vision was realised as a multi campus-based programme that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification.

The curriculum is based on 10 competency areas covering every aspect of a club manager’s job.

In the CMAA 2015 Compensation and Benefits Report, it was reported that the head of club’s compensation with CCM designation was 31% higher than a head of club’s compensation without CCM designation.

The BMI programmes are completely endorsed and empowered by CMAA and is equivalent to what one can receive in the United States.

BMI course-takers need not be members of the CMAA or the AGIF. The cost for the Singapore course is US$1,400 for delegates who are members of the AGIF and US$1,600 for non-members.

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